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Dr Martens boss to unveil new strategy to return to growth
Ije Nwokorie, a former brand chief of the business, took over the top role in January.
The new boss of Dr Martens is to reveal his strategy to get the bootmaker back on track amid a slump in sales.
The Camden-based footwear specialist will reveal its latest annual results on Thursday June 5, and is expected to post a drop in revenues and profits.
However, investors are likely to focus on a strategy update from the company which is also due that day.
Ije Nwokorie is the new CEO of Dr Martens (Dr Martens/PA)
Shares in the firm have tumbled by more than 80% since it floated on London’s stock market in early 2021.
The company has been blighted by sliding sales in recent years as it has fought waning consumer demand and supply chain disruptions.
Ije Nwokorie, a former brand chief of the business, took over the top role in January in a bid to help revive its fortunes.
This week the company also sought to strengthen its leadership team by appointing Carla Murphy from Adidas as its new chief brand officer and former Nike director Paul Zadof as its Americas president.
The appointments come as Dr Martens seeks to bring more shoppers back to the brand and target new growth opportunities.
Investec analyst Kate Calvert said: “Having taken over as CEO in January and knowing the company well (previously chief brand officer and a non-executive director), we expect more of an evolutionary strategy.
“We are looking to hear what the team’s growth priorities are from a range, market and channel perspective, and understand the differences in strategic approach to recent history.
“We also expect an update on the delivery of two crucial system projects – its customer data platform plus a supply and demand planning system.”
There is more optimism around that Dr Martens can kick off a more sustained recovery
Susannah Streeter
Investec has forecast that the fashion firm will report revenues of roughly £803.5 million for the year to March 31.
It would represent another significant drop from £877.1 million the previous year.
In its previous update in January, Dr Martens pointed towards a partial recovery over the key festive period amid progress to turn around its US operation.
On Thursday, the company is likely to show further progress with its direct-to-consumer business, efforts to increase cost savings and strengthening its balance sheet.
Susannah Streeter, head of money and markets at Hargreaves Lansdown, said: “Dr Martens is expected to deliver more evidence that it is pulling itself up by its bootstraps and the turnaround is lacing together.
“It’s been reducing inventories and debt, preserving cash and stabilising the business overall.
“So there is more optimism around that Dr Martens can kick off a more sustained recovery.”
Shareholders will also be looking for guidance on how its important US business might be impacted by recent tariff rule changes and how the firm might mitigate any impact.
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David Wild, chief executive of Domino’s Pizza, said: “Our businesses continue to trade well, despite the evident uncertainty among UK consumers, and hot weather across Europe for much of the quarter.
“I’d like to thank our franchisees for their ongoing commitment to the development of the Domino’s brand, with the opening of a further 20 stores in the UK this quarter; we are confident of reaching 60 stores for the year.
“In our international operations, we are making good progress on refining the operating model and cost base, and we expect group underlying profit before tax for the 2018 year to be in the middle of the range of market expectations.”
Finance
City Barratt
8:25 - 3/9/2018
Housebuilder Barratt Developments said the new-build property market remained “good” and said it has traded well since the start of its financial year.
It said average weekly net private reservations per development had remained “strong” in the first 15 weeks, albeit dipping slightly to 0.72 from 0.74 a year earlier.
Barratt’s forward sales stand at £3.15 billion, or 12,903 properties – up 12.4% year-on-year.
Finance
City CYBG
7:40 - 1/9/2018
CYBG has formally completed its £1.7 billion takeover of Virgin Money.
CYBG chief executive David Duffy, said: “Today marks an historic milestone for CYBG and Virgin Money, creating the first true national competitor to the status quo in UK banking with a clear ambition to provide customers with the best service in the UK.
“Bringing the two banks together creates the UK’s sixth largest bank combining strong product, service and technology capabilities alongside an iconic brand with well-known consumer champion credentials.
“We are focused on delivering an excellent customer experience as we bring the two businesses together. This will be achieved through a clear, low-complexity, phased integration and re-branding plan over the next three years.
“This is a unique combination that will enable us to compete with the large incumbent banks.”
asset
Finance
City SSE
6:12 - 3/9/2018
A deal to merge Npower and SSE’s retail operations has been given the final clearance as the energy giants are not close rivals on standard variable tariffs, the Competition and Markets Authority has announced.
alert
Finance
City Unilever
6:4 - 5/9/2018
Unilever has scrapped plans to move its corporate headquarters from London to Rotterdam following talks with shareholders.