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PR and comms teams create detailed profiles with bios, topics, images, and availability.
What is Experts?
Experts connects journalists with verified experts in real time, right when stories are breaking or being built. Embedded directly into Press Association’s Explore, newswire and Mediapoint platforms, it helps newsrooms find the right voices fast and helps experts get quoted where it counts.
Built by Press Association, Experts is trusted by thousands of journalists and media professionals across the UK and Ireland.
Experts Webinar
Hear from Craig Gunn (Managing Director, Press Association Assignments), Geraldine Cooper (Senior Media Lead, Crohn’s & Colitis UK), Kate Gardiner (Senior Mediapoint Services Manager) and Scott D’Arcy (Deputy Head of News) to explore what journalists really need from expert contributors, the pressures facing modern newsrooms, and how Experts helps PRs and journalists work together more effectively.
Who is it for?
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Journalists, Editors & Media Professionals
Need accurate, fast, and credible commentary?
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PR & Comms Professionals
Want your spokespeople to get noticed and quoted?
Find out more
Why use Experts? For Newsrooms
Whether you are on a deadline or planning a feature, Experts makes it easy to find exactly the right voice. Filter experts by topic, medium (TV, radio, webinars, live events) or availability, and trust that every profile is vetted by Press Association’s editorial team.
Work faster: Pre-approved profiles and direct outreach at your fingertips.
Stay trusted: No AI-generated profiles, no fakes. Just real, vetted experts.
Keep your workflow seamless: Experts is built into PA Explore.
Reduce risk: Experts meet strict editorial standards, protecting your brand.
For Experts & PR Teams
Experts isn’t just a directory, it’s your expert’s launchpad into the news cycle.
Put your experts on the media’s radar: Be where journalists already look for voices.
Skip the cold pitching: Get discovered when newsrooms are actively searching.
Strengthen your profile with PA approval: Get verified by Press Association’s editorial team.
Published straight to the newswire: With premium access, have expert commentary published directly to the PA newswire.
Get seen at the start of the story cycle: Be visible inside the platform journalists use to shape the news.
What makes Experts different?
Human-led vetting: Every expert is reviewed by real PA editors, not AI.
Built into the newsroom: Not an external tool, but part of Press Association’s editorial infrastructure.
Wire visibility: Premium quotes appear on the PA newswire, used by top national and regional newsrooms.
Real-time relevance: Expert views can be surfaced to journalists as they write.
No other platform offers this level of editorial integration.