Project restart: launching effective campaigns in challenging times

With many areas of the economy looking to return to normal following months of lockdown, we ask how can brands launch effective campaigns at these crossroads and navigate the challenges faced as we head towards the ‘next normal’. Our senior-level speakers guide you through their thoughts and experiences in an hour-long, interactive webinar, available to watch on demand.

• Hear what leading brands have learnt during the pandemic
• Understand what content can help build your brand’s reputation
• Find out what to tweak in your pitches to journalists
• Get top tips on crisis management from a leading specialist
• Have your questions answered in a panel Q&A

• When is it appropriate to run your next campaign and how do you determine when the right time is?
• How can you build the reputation of your brand during a crisis?
• What are the do’s and don’ts of communication in the time of coronavirus
• How do you identify the ‘natural fit’ of your brand in line with the coronavirus story? How can your organisation continue to own its narrative?
• What content will resonate with journalists and the public?

Simon Neville

City Editor, PA Media

Simon is an award-winning journalist who has worked across several national newspapers, BBC, ITN and online publications for almost a decade, with an unparalleled knowledge of British newsrooms and campaigning journalism.

Ann Wright

Director, Rough House Media Crisis Management Specialist, PA Training

Ann has more than 25 years’ experience working with the media. She co-founded Rough House Media which equips clients with confidence in their media relations, providing crisis training and strategic advice. Her vast experience as a print journalist and TV producer helps create effective strategies to raise her clients’ profile and to protect their reputation in a crisis.

Craig Gunn

Head of Assignments, PA Media

Craig is head of the commercial photography and video assignments team of PA Media, the UK and Ireland’s national news agency. Formerly Executive Picture Editor at the Daily Mail, he has a vast amount of experience of advising on and creating visually engaging content that stands out to the media and the public.