Insight
Refresh Your Video Content This Summer
A general view of dogs at Goodwoof, held at the Goodwood Estate in West Sussex.Photo: Jas Lehal Media Assignments / PA17 May 2025
As the weather warms and daylight stretches well into the evening, summer presents an unmissable window for businesses to refresh their video content. Whether you’re crafting a compelling press release video, building out your CSR video strategy, or capturing stunning aerial video production with drones, now is the time to act.
At PA Media Assignments, we support brands through expert photo assignments, dynamic video productions, and creative storytelling that helps businesses future proof your brand.
EDITORIAL USE ONLY Former footballer and Marie Curie Ambassador Chris Kamara meets 61-year-old Tracey Howe in Saltburn-by-the-Sea, North Yorkshire, as she walks 5,000 miles across the UK to raise funds for five charities, including Marie Curie, in memory of her wife, Angela, who died from cancer in 2023.Photo: Owen Humphreys Media Assignments / PA23 Jun 2025
Longer Days = Better Footage
The UK’s summer months provide more consistent natural light, which ideal for any photographer or video crew looking to deliver crisp, vibrant visuals. This means less reliance on studio lighting, shorter production timelines, and better results for everything from corporate social responsibility video production to a visually powerful press launch video.
Boost Internal Morale and External Visibility
Want to energise your team and engage your audience? Corporate social responsibility videos, staff interviews, and internal communications content benefit from the upbeat tone that summer brings. Whether it’s a media press release with embedded video or a corporate video highlight reel for stakeholders, your team will shine brighter during these sunnier months.
EDITORIAL USE ONLY Photographer and Filmmaker Gabriel Moses, known for his work with leading fashion brands, designers and artists, joins his mum Grace Sotinrin, who has spent over 30 years feeding people in the capital, to serve over 300 Nando's meals to members of the local community at Selhurst Sports Arena, London, as part of a project supported by the brand's No Chuckin' Our Chicken food donation programme.Photo: PA9 Jun 2025
Capture Culture and Authenticity
Summer offers the best chance to showcase your brand’s character. Whether you’re planning an employee celebration, away day, or community outreach project, filming now lets you tell richer stories with emotional pull, which is key for a social responsibility video production.
These assets aren’t just good for your brand, they’re essential for recruitment, retention, and real-time storytelling.
Time-Sensitive Campaigns? Get Ahead
If you’re planning a press release for Q3 or Q4, shooting video and photo content now ensures you’re ready before deadlines hit. From video footage to engaging images that support your announcements, our team can help you develop a package that stands out in a competitive media landscape.
Need help figuring out what makes a news story newsworthy? Our expert team offers a free consultation with every project, guiding you through what makes a story newsworthy, the reason for newsworthy subject decisions, and even advise on your creative to maximise reach.
Maximise Your Marketing ROI
A strategic summer shoot means you can repurpose content across multiple channels. Pair your marketing visuals with a photo assignment, create a press release with editorial imagery, or showcase your brand with a CSR video.
And let’s not forget social media. This is a prime time to deploy impactful image and video content across platforms.
EDITORIAL USE ONLY New season British raspberries are picked at Hall Hunter Farms in Wargrave, Berkshire, as British Berry Growers announce that this year British raspberries are set to be significantly bigger and arriving a week earlier than usual, thanks to ideal growing conditions this spring. Issue date: Thursday, June 19th, 2025.Photo: Ben Birchall Media Assignments / PA19 Jun 2025
Ready to Shoot?
Whether you’re looking to build a press release with compelling visuals, produce a standout CSR video, or simply capture your team in action, our team of expert media photographers and videographers can help.
Let’s plan your next assignment and give your brand a brighter, bolder summer story.
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