What is a CSR video?
A CSR (Corporate Social Responsibility) video tells people about the good your company does beyond its products. It doesn't promote what you sell. It shows how you are tackling a social issue, whether that's cutting emissions in production or setting up a scheme to end food poverty. Told sensitively and with real heart, these stories reach customers, employees, investors and the public, build engagement and strengthen your reputation. They also show that the people behind your company are working towards something bigger than the bottom line. Typical themes include diversity, equity and inclusion, supply chain, environment, sustainability, employee engagement, corporate philanthropy and governance.
Benefits of a CSR video
A CSR video gives your people something to be proud of. It shows employees what the company is doing and why, which builds a sense of purpose and can lift morale, engagement and retention. It works outside the building too. An environment film, for example, can win over investors, strengthen your reputation and appeal to Gen Z and other environmentally conscious job seekers.
Shared across your website, social media and video platforms, a well-told story can also reach far beyond your own audience, raising awareness of the issues that matter and inspiring people to act.