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PA Media

Explainer Videos

Simplify complex topics and increase audience understanding with expertly produced corporate explainer videos.

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A general view of the PA newsroom at The Point in Paddington, London.

Photographer
Jordan Pettitt
Agency
PA
Location
London, UK
Date taken
24 September 2026, 13:46
Copyright
PA Wire/PA Images

Corporate explainer video has several qualities that allow them to supercharge your communications and the way audiences engage with them, directing viewers through messages and information before guiding to a call-to-action or takeaway message. This kind of added value in a business setting can be a game changer; explainer videos allow you to reach a wider audience and give important information a bigger impact.

Placeholder awaiting a real image

A general view of the PA newsroom at The Point in Paddington, London.

Photographer
Jordan Pettitt
Agency
PA
Location
London, UK
Date taken
24 September 2026, 13:46
Copyright
PA Wire/PA Images

What is an explainer video

There are several types of explainer video ranging from live action to 3D animation. The best type of explainer video for you will depend on your message and your goals. At their heart, each type of explainer video uses visual storytelling and visual thinking to make a message engaging, understandable, memorable and relevant to an audience

Placeholder awaiting a real image

A general view of the PA newsroom at The Point in Paddington, London.

Photographer
Jordan Pettitt
Agency
PA
Location
London, UK
Date taken
24 September 2026, 13:46
Copyright
PA Wire/PA Images

Benefits of an explainer video

The bespoke nature of explainer videos means that you place your personality and identity at the heart of your video. You can get your personality across by the choice of language in a script or in the choice of characters or voiceover artists that perform it, establishing a tone and feeling in the video. Including logos, famous characters and iconic colours can place your video firmly inside your brand.

They can make complex issues, easier to understand, making workflow and customer experience more efficient and saving cost.

Talk to the Assignments team

T: +44 (0)20 7963 7163 · E: assignments@pa.media