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PA Media

Explainer Videos

Simplify complex topics and increase audience understanding with expertly produced corporate explainer videos.

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EMBARGOED TO 0001 TUESDAY FEBRUARY 10 EDITORIAL USE ONLY A member of staff (name not given) applying the final touches to the

EMBARGOED TO 0001 TUESDAY FEBRUARY 10 EDITORIAL USE ONLY A member of staff (name not given) applying the final touches to the stadium from Early Man which is on display as part of the ‘Inside Aardman: Wallace & Gromit and Friends’ exhibition at the Young V&A in London, where children and families are invited to explore the work of Aardman, creators of Wallace & Gromit, Chicken Run, Shaun the Sheep and Morph. Issue date: Tuesday February 10, 2026.

Agency
PA
Location
London, UK
Date taken
10 February 2026, 14:29

What is an explainer video?

An explainer video takes a message that's hard to get across in words and makes it clear. It walks viewers through the information step by step, then leaves them with one thing to do or remember. That helps important information land with more people and stick. Explainers come in many forms, from live action to 3D animation, and the right one depends on your message and what you want it to achieve.

Whichever you choose, the principle is the same: visual storytelling that makes an idea easy to follow, easy to remember and relevant to the person watching.

Battersea Dogs' and Cats' Home Dogs at Kings Cross Station
Photographer
Matt Alexander Media Assignments
Agency
PA
Location
London, UK
Date taken
7 October 2026, 07:18
Copyright
PA Wire/PA Images

Benefits of an explainer video

An explainer video is yours from the first line. The words in the script, the voice that delivers them and the characters on screen all set the tone, so viewers hear your personality before they see your logo. Add your colours, your characters and your logo, and it is unmistakably your brand. It also earns its keep.

A complex process, explained clearly once, saves your team from explaining it again and makes things easier for customers.

Talk to the Assignments team

T: +44 (0)20 7963 7163 · E: assignments@pa.media