Case Study
easyJet Cabin Crew Recruitment
- Service
- Photography
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The Project
easyJet Cabin Crew Recruitment
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Service
Photography
The Brief and Strategy
easyJet launched a new initiative inviting young Brits not in employment, education or training to explore a career as cabin crew. Our brief was to deliver authenticphotography assignmentsthat captured the energy of the taster sessions and the real stories behind them. We focused on hands‑on moments, safety demos, intercom use, trolley practice, life‑jacket drills, the inflatable slide and the confidence participants gained along the way. The shoot took place in training environments and onboard aircraft, controlledlocations for video and photo shootsthat demand careful planning and coordination.
EMBARGOED TO 0001 MONDAY AUGUST 18 EDITORIAL USE ONLY Rea Sachdeva and Millie Lambert take part in easyJet’s cabin crew taster session at the airline’s London Gatwick Training Centre, led by current cabin crew and instructor Kimberley Capel, as part of the airline’s new ‘Flight Paths’ initiative to encourage 18-24-year-olds not in employment, education or training (NEET) to consider a career as cabin crew. Issue date: Monday August 18, 2025.Photo: PA18 Aug 2025
Execution
Working closely with easyJet staff, ourpress photographerbrought a detailed shot list to life through dynamiclocation photo shoots. Despite a busy production week and a packed schedule, everything ran smoothly: access was secured, safety protocols were followed, and every required scene was captured with clarity and pace.
Competitor media were also present, but our images stood out thanks to crisp storytelling, natural interactions, and clean technical execution.
EMBARGOED TO 0001 MONDAY AUGUST 18 EDITORIAL USE ONLY Jason Cole (second right) and Rea Sachdeva (right) take part in easyJet’s cabin crew taster session at the airline’s London Gatwick Training Centre, led by current cabin crew and instructors Kimberley Capel (left) and Jesus Eduardo Abreu de Oliveira (second left), as part of the airline’s new ‘Flight Paths’ initiative to encourage 18-24-year-olds not in employment, education or training (NEET) to consider a career as cabin crew. Issue date: Monday August 18, 2025.Photo: PA18 Aug 2025
Impact and Coverage
The final edit landed widely, with pieces appearing inThe Evening Standard,The Independent, and Yahoo News, among others. The imagery framed the programme as a credible, aspirational pathway, amplifying easyJet’s message and delivering real visibility where it matters most.
EMBARGOED TO 0001 MONDAY AUGUST 18 EDITORIAL USE ONLY Antonis Bourouphael takes part in easyJet’s cabin crew taster session at the airline’s London Gatwick Training Centre, led by current cabin crew and instructor Kimberley Capel, as part of the airline’s new ‘Flight Paths’ initiative to encourage 18-24-year-olds not in employment, education or training (NEET) to consider a career as cabin crew. Issue date: Monday August 18, 2025.Photo: PA18 Aug 2025
