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Case Study

EDF Commonwealth Games: Powering Off-Peak Moments

By Craig Gunn

Service
Photography
EDITORIAL USE ONLY Scottish Gymnast Indira Williams performs at Riverside Museum in Glasgow at sunset as part of an EDF campa

EDITORIAL USE ONLY Scottish Gymnast Indira Williams performs at Riverside Museum in Glasgow at sunset as part of an EDF campaign encouraging households to use electricity outside peak times to reduce energy costs. Issue date: Wednesday July 22, 2026.Photo: Sandy Young Media Assignments / PA22 Jul 2026

  • The Project

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  • Service

    Photography

The Brief

Tin Man commissioned us to deliver a photography shoot for EDF, a Principal Partner of the Glasgow 2026 Commonwealth Games. The campaign featured Scottish gymnasts Aaron Convery and Indira Williams performing outside Riverside Museum in Glasgow at sunset, creating a visual story around EDF’s research into the quieter, off-peak moments when many people feel happiest. Our role was to appoint and brief a photographer capable of working confidently in low-light conditions, while capturing dynamic, editorial-ready imagery that linked the athletes, the location and EDF’s message. The objective was to encourage households to use electricity outside peak times, helping reduce energy costs while generating timely media interest around the upcoming Games.

EDITORIAL USE ONLY Scottish Gymnast Aaron Convery performs at Riverside Museum in Glasgow at sunset as part of an EDF campaig

EDITORIAL USE ONLY Scottish Gymnast Aaron Convery performs at Riverside Museum in Glasgow at sunset as part of an EDF campaign encouraging households to use electricity outside peak times to reduce energy costs. Issue date: Wednesday July 22, 2026.Photo: Sandy Young Media Assignments / PA22 Jul 2026

Challenge & Solution

The shoot was scheduled at sunset, creating a narrow window in which to capture the gymnasts’ movements while maintaining image clarity and visual impact in low light. We selected photographer Sandy Young for his ability to work confidently in these conditions and provided a detailed brief covering the late-night schedule, the large on-site crew and coordination with external lighting technicians. The creative treatment kept the athletes at the centre of the story, using dynamic performances and costumes that subtly reflected EDF’s branding without overpowering the imagery. This balance helped produce authentic, news-led photography suitable for national and regional editorial use.

EDITORIAL USE ONLY Scottish Gymnast Aaron Convery performs at Riverside Museum in Glasgow at sunset as part of an EDF campaig

EDITORIAL USE ONLY Scottish Gymnast Aaron Convery performs at Riverside Museum in Glasgow at sunset as part of an EDF campaign encouraging households to use electricity outside peak times to reduce energy costs. Issue date: Wednesday July 22, 2026.Photo: Sandy Young Media Assignments / PA22 Jul 2026

Results

The photography secured front-page coverage inThe Scotsman, with further print pick-up inThe iandMetro Scotland. Tin Man was pleased with the breadth of coverage and provided positive feedback on Sandy Young’s work and delivery.

EDITORIAL USE ONLY Scottish Gymnast Aaron Convery performs at Riverside Museum in Glasgow at sunset as part of an EDF campaig

EDITORIAL USE ONLY Scottish Gymnast Aaron Convery performs at Riverside Museum in Glasgow at sunset as part of an EDF campaign encouraging households to use electricity outside peak times to reduce energy costs. Issue date: Wednesday July 22, 2026.Photo: Sandy Young Media Assignments / PA22 Jul 2026

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