Case Study
Nestle
- Service
- Photography
-
The Project
Nestle
-
Service
Photography
The Brief
Our brief was simple, we were tasked with creating evergreen photography assets with flexible usage, whether that be online, printed marketing literature, editorial or internal comms, with a parity of vision and approach and with resource that has the ability to travel to different locations and adapt to difficult to schedule diaries.
EDITORIAL USE ONLY Nestle Directors Headshots. Nestle Head of Confectionery Mark Davies. Picture date: Tuesday March 7, 2023. PA Photo. Picture credit should read: Lucy Ray/PA Wire.Photo: Lucy Ray / PA7 Mar 2023
The Solution
We created a photo brief template, so there was a clear understanding and expectations from all parties. We adopted a friendly and professional tone, with fresh lighting schemes, covering interior and exterior shots. We recruited 3 skilled photographers only on this roster to execute the34+shootsproducing a high level of quality and parity. We also took a mobile white backdrop to as standard so each person could be shot and cut-out in post-production.
Katya Simmons, BEO of Nestle. Photo by Ciaran McCrickard/Nestle/PA MediaPhoto: Ciaran McCrickard9 Jul 2021
The Results
High-quality, slick portraiture of Nestlé's senior leadership team. Our collaboration with the client has evolved into a deep partnership. We now create an extensive range of photographic content for the brand'sCSR strategywhether that is Pensioner’s Community Dinner in Tetbury, apprentices at a site in Wiltshire or a Community action beach clean in Bridlington –we have the resource, knowledge and skill to deliver whatever they require!
Cristina Macina, Corporate Comms Director of Nestle. Photo by Ciaran McCrickard/Nestle/PA MediaPhoto: Ciaran McCrickard9 Jul 2021
