Case Study
The Royal Mint – Beano 50p Coin Launch
- Service
- Photography
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The Project
The Royal Mint – Beano 50p Coin Launch
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Service
Photography
The Brief
The Royal Mint partnered with Beano Studios to launch a commemorative 50p coin celebrating 75 years of Dennis the Menace.
The brief was to capture high-quality, editorial-ready imagery of the newly released coin alongside Mike Stirling, Director of Mischief at Beano. The photography needed to showcase the detail of the coin while incorporating personality and brand alignment, ensuring strong visual appeal for national media coverage.
EMBARGOED TO 0001 THURSDAY FEBRUARY 19 EDITORIAL USE ONLY Mike Stirling, Editorial Director at Beano, unveils a new collectable 50p created by The Royal Mint in partnership with the comic to mark 75 years of Dennis the Menace, at Beano’s Dundee headquarters. Issue date: Thursday February 19, 2026.Photo: Euan Cherry Media Assignments / PA7 Feb 2026
Challenge & Solution
Working with newly minted commemorative coins requires strict adherence to The Royal Mint’s handling guidelines. The coins must be carefully protected to avoid fingerprints, scratches or any accidental damage that could compromise their finish.
To manage this, the photographer was thoroughly briefed on handling requirements, including holding the coin only by its edges. We also made sure close attention was paid to lighting and positioning to capture the intricate detail of the design without compromising the coin’s condition. Our established working relationship with The Royal Mint meant we were fully aligned on expectations and processes.
EMBARGOED TO 0001 THURSDAY FEBRUARY 19 EDITORIAL USE ONLY A Dennis The Menace 50p coin unveiled by The Royal Mint in partnership with Beano to mark 75 years of Dennis the Menace, at the comic’s Dundee headquarters. Issue date: Thursday February 19, 2026.Photo: Euan Cherry Media Assignments / PA7 Feb 2026
Results
The final imagery delivered strong national appeal and secured coverage in 21 newspapers, including theDaily Mail,Daily MirrorandThe Sun. The campaign successfully amplified the launch of the commemorative coin, generating widespread awareness for this milestone celebration of one of Britain’s most iconic comic characters.
EMBARGOED TO 0001 THURSDAY FEBRUARY 19 EDITORIAL USE ONLY Mike Stirling, Editorial Director at Beano, unveils a new collectable 50p created by The Royal Mint in partnership with the comic to mark 75 years of Dennis the Menace, at Beano’s Dundee headquarters. Issue date: Thursday February 19, 2026.Photo: Euan Cherry Media Assignments / PA7 Feb 2026
EDITORIAL USE ONLY Royal Mint, Dennis The Menace 50p coin. The Royal Mint and Beano collaboration sees the prankster, wearing his famous red and black striped top, appearing on a 50p coin with his trusty dog Gnasher.Photo: Euan Cherry Media Assignments / PA11 Feb 2026
