Case Study
TikTok Market: Championing UK Small Business Growth
- Service
- Photography
EDITORIAL USE ONLY Shoppers visit stalls at the first TikTok Market hosted at the Covent Garden Piazza in London, with LIVE shopping and TikTok small businesses from across the UK showcasing and selling their products.Photo: Matt Crossick Media Assignments / PA14 Jul 2026
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The Project
TikTok Market: Championing UK Small Business Growth
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Service
Photography
The Brief
Headland, working directly with TikTok, commissioned PA Media Assignments to create a complete news package documenting the TikTok Market at Covent Garden. The event brought together TikTok small businesses from across the UK, using live shopping and in person retail to demonstrate how the platform supports entrepreneurship, creativity and economic growth. Our role was to capture the story through photography and video, alongside press release distribution and a targeted pitch to the PA news desk. The objective was to create strong editorial assets that showcased the event, highlighted the experiences of participating founders and communicated TikTok’s wider contribution to UK SMEs and the economy.
EDITORIAL USE ONLY Live stream seller Guy Baybutt from The Veg Box Company in a LIVE booth at the first TikTok Market hosted at the Covent Garden Piazza in London, with LIVE shopping and TikTok small businesses from across the UK showcasing and selling their products.Photo: Matt Crossick Media Assignments / PA14 Jul 2026
Challenge & Solution
The challenge was to turn a busy live event into a clear, credible news story that balanced TikTok’s wider economic message with the experiences of individual business owners. We recommended our Campaign Package, combining photography, videography, press release distribution and a targeted news desk pitch. On the day, our team captured the atmosphere of the market while recording interviews with a TikTok director and several small business founders. Leading with authoritative soundbites and first hand accounts gave the package a strong editorial structure, while authentic stories about audience growth, sales and revenue ensured the campaign remained people focused and commercially relevant.
EDITORIAL USE ONLY Shoppers visit stalls at the first TikTok Market hosted at the Covent Garden Piazza in London, with LIVE shopping and TikTok small businesses from across the UK showcasing and selling their products.Photo: Matt Crossick Media Assignments / PA14 Jul 2026
Results
The campaign generated more than 100 pieces of coverage across national, regional and trade media. The client was extremely pleased with both the quality and breadth of the results and expressed strong interest in working with PA Media Assignments on future campaigns.
