Case Study
Women’s Prize For Fiction
- Service
- Photography
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The Project
Women’s Prize For Fiction
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Service
Photography
The Brief
The Women’s Prize for Fiction is the UK’s most prestigious annualbook award celebrating & honouring fiction written by women.The event involved requirement was to capture the content live,with a number of elements including a step-and-repeat arrivalsmoment, multiple speeches and awards given on a stagethroughout the 4 hour event. It was critical for the client that allcontent went out to global media on that night.
EDITORIAL USE ONLY Chair of Judges Mary Ann Sieghart speaks on stage at the 2022 Women’s Prize For Fiction Winner’s Ceremony, taking place at Bedford Square Gardens, London.Photo: Ian West / PA15 Jun 2022
The Solution
We captured a variety of activities, including schoolchildren performing dance routines, a performance by local spoken-word poet, Inua Ellams and of course, the Mayor enjoying his visit. They wanted to ensure the diversity of the borough was conveyed in the pictures and we achieved this with a variety of different angles, POV's and shots, which we then distributed far and wide to UK media
EDITORIAL USE ONLY (left to right) Judges Anita Sethi, Louise Candy, Mary Ann Sieghart, Pandora Sykes and Dorothy Koomson attend the 2022 Women’s Prize For Fiction Winner’s Ceremony, taking place at Bedford Square Gardens, London.Photo: Ian West / PA15 Jun 2022
The Results
We created a vast amount of visual asset which was featured on television including the BBC, Sky News and many other international outlets. The event featured on 90,000 web page hits with Ruth Ozeki being announced as winner of the prize. The client will resume service with us for the awards in 2023.
