News, Insights & Events

M4AJ78 Failed job interview or business people having fight in office. Businessman covering and holding face with hands in meeting. Boss do not want to fire.12 Sept 2017

Red flags in a PR-client relationship

What are the warning signs of a bad PR-client relationship? From unrealistic expectations to poor communication, here’s what to watch for.

3B0RDWG Business meeting in a cozy cafe atmosphere enhances productivity and collaboration

How to build reputation as a new PR firm

Learn how to build a strong reputation as a new PR firm, from securing early clients to generating referrals, networking effectively and demonstrating…

3D3XTT1 LONDON, UK. 7th Nov, 2025. Emma Blythe I Upcycled Fashion of emmablythestudio display at the Dyelog seasonal press day, Dyelog is a London based communications consultancy specialising in PR, fashion and the luxury sectors in London, UK. (Photo by ???/See Li/Picture Capital Credit: See Li/Picture Capital/Alamy Live News7 Nov 2025

Why press events are losing their appeal – and how to fix it

Struggling to fill press events? PR experts share how to attract journalists, boost attendance and create events people genuinely want to attend.

2B1MF0C Serious anxious colleagues gathered together in boardroom solve work problems28 May 2019

Why going viral isn’t a PR strategy.

3DTNTDY Happy freelance worker talking on phone using laptop working at home27 Jan 2026

How to effectively pitch a story over the phone as a PR professional

Learn how to pitch a story over the phone as a PR professional, with practical tips from journalists on preparation, timing and making an impact fast.

H01JC1 Business meeting and brainstorming in modern office2 Apr 2016

Why it’s not too early to start planning your summer campaigns

Planning your summer PR campaign early gives you a competitive edge. Discover why timing matters and how to secure stronger newsroom coverage this season.

2YEGJ32 October 31, 2024, Brazil. In this photo illustration, the Substack app logo is displayed on a smartphone screen30 Oct 2024

How to use Substack as a marketing tool

Learn how brands can use Substack to create deeper engagement, build audience ownership and strengthen their marketing strategy beyond traditional social media.

3CFR58R Date app. Woman and love. Online romance scam. Cheating, swiping right or stalker. Profile picture of a man. Virtual relationship. Finger and heart.12 Jun 2025

Fraud expert on why romance scams are now a PR issue

Romance scams are increasingly a PR and reputational issue. A fraud expert explains what this shift means for brands, platforms and trust.

2FK5CMC Woman’s hand working in office with LGBT decor and accessories. Cultura LGBTQIA21 Apr 2021

The risks of performance pride: What consumers notice

Consumers are getting savvy about performative Pride. Experts explain what performance Pride is, why it backfires, and how brands can show genuine allyship.

2CH2E9F Tourist taking photo of city center in Tallinn. Man holding phone and taking picture from above of Tallinn’s towers. Top view of Tallinn city center f10 Jul 2020

Work in travel PR? How to make your clients stand out to the media

Practical travel PR pitching tips to help your clients stand out to editors, from finding strong story angles to timing, seasonality and press trips.

2WMNPM4 Manager working on pitch deck when team discussing mobile app update

Why your timing matters when pitching to journalists

Newsrooms all work differently, but timing can make or break a pitch. Journalists share practical advice on when to pitch, how much notice to give, and…

Models on the catwalk at the Burberry show in Perks Field, Kensington Gardens, London, during London Fashion Week.22 Sept 2025

What fashion content is PA looking for right now?

What fashion content are journalists looking for right now? Discover the trends, angles and audience insights fashion PRs need to pitch smarter and get…