News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
2XPPBR6 Halloween pumpkins on a black background. Halloween Sale.
7 things to avoid and be wary of in your Halloween PR campaign.
Planning a Halloween PR campaign? Discover seven common mistakes to avoid, from poor timing and brand fit to sustainability, safety and sensitivity.
- Insight
3E4WXGK Elderly woman works on laptop with female colleagues30 Mar 2026
Does age impact your career in PR?
- Insight
2S86EX0 Happy friends with shopping bags on city street. Christmas season7 Jul 2024
6 things you should be doing now for your Christmas campaigns
Six things PR professionals should be doing now to get Christmas PR campaigns ready, from print lead times to optimising for AI search.
- Insight
3E360YF Group of colleagues discussing business plan with Kanban board at table in office5 Nov 2025
Expert top tips for your ‘back-to-school campaign.’
Planning a back-to-school PR campaign? Discover expert tips on timing, targeting, messaging and creating a campaign that connects with the right audience.
- Insight
2JWKXPX Cheerful Asian Businesswoman Unpacking Box Holding Book Standing In Office21 Apr 2022
When is PR gifting useful? And what you can do instead
- Insight
JF0A2K Press Release concept, Thoughtful male person looking computer7 Feb 2017
Work in healthcare PR? The dos and don’ts of medical press releases
Learn the dos and don’ts of writing a medical press release, with expert advice on health claims, research, compliance and securing media coverage.
- Insight
2F8RAT3 Social Media App Icons on a Smartphone8 Apr 2021
How to engage journalists on social media
Learn how to engage journalists on social media, build professional relationships and approach them respectfully without crossing boundaries.
- Insight
3EY4NYX Laptop on desk with notebook and coffee cup in home office. Freelance workspace setup with dried plant bouquet in basket vase. Cozy remote work enviro1 Jul 2026
5 things to do when business is quiet during the ‘summer slump’
Discover five practical ways to maintain PR momentum during the summer slump, from thought leadership and media outreach to building journalist relationships.
- Insight
PYNGYJ Autumnal Inspiration Flat Lay Photograph with copy space29 Oct 2018
Autumn in the PR world – what events should you be preparing for now?
Discover the key autumn events PR professionals should be planning for now, with expert advice on preparing campaigns, reacting to breaking news and…
- Insight
PRT12R cropped shot of developer using tablet with SEO icons at workplace30 Jul 2018
How important is SEO and how to use it effectively
Learn why SEO is now an essential part of modern PR, with expert insights on digital PR, AI, earned media and building campaigns that improve search visibility.
- Insight
3EB35T7 A closeup of a Phone on tripod recording scenic Rocky River stream outdoor (Travel vlogger soots landscape)12 Feb 2026
Why vertical video is so key in journalism right now
Discover why vertical video is reshaping journalism, with insights from PA Media's video team on what publishers want and how PRs can create content that…
- Insight
BM9M2D Newspapers. Image shot 2010. Exact date unknown.
How great press releases land amazing coverage
In our latest article, we explore what separates an average press release from one that secures widespread coverage, with practical insights from Stephen…