News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
R7N15X Prosecco bottles in close-up showing label around neck of bottle10 Dec 2018
What makes a drink brand worth covering, according to a drinks editor?
In the world of wine, spirits, beer and no/low alcohol, professional drinks writers receive a vast amount of press releases… so what you put in the…
- Insight
2S4MT0C Young Woman Organizing Donations in Office with Boxes and Digital Tablet for Charity and Community Support
How to get your charity’s case studies into the press
Press Association editor Rachael Davis shares expert advice on pitching charity case studies, from exclusivity and news hooks to visuals and availability.
- Insight
Oscar winner Mikey Madison attending the Vanity Fair Oscar Party held at the Wallis Annenberg Center for the Performing Arts in Beverly Hills, Los Angeles, California, USA.2 Mar 2025
How fashion and beauty brands can get in on awards season action
As awards season approaches, so does one of the biggest opportunities of the year for fashion and beauty PRs. Journalist, Lara Owen, discusses how fashion…
- Insight
T9RWF8 Businessman Shaking hand, Project Deal Together, Business Job Done Concept27 Apr 2019
How to make authentic partnerships
Whether with influencers or specific journalists, building genuine partnerships that work is crucial for PRs to make an impact
- Insight
3D19X4H News and press. Phone with article release and headlines. Reading newspaper online. Latest media. Mockup digital website in smartphone.27 Sept 2025
The headline of your releases – what makes a good one?
Learn what makes a strong press release headline. Journalists share how to be clear, relevant and impactful - without clickbait - to boost your chances of…
- Insight
2NYJ2W2 Young german male freelancer in headphones and glasses looking at smartphone display in hands, checking last emails or typing message sms while sittin29 Oct 2021
The dos and don’ts of email subject lines
Learn the essential dos and don’ts of email subject lines, with expert advice on crafting clear, personalised, and impactful pitches that journalists will…
- Insight
2F565GA Portrait of beautiful woman using a laptop looking at party photos from a bachelor party having a grin.20 Jul 2017
What images to include in a press release
Choosing the right images can make or break a press release. PR experts share practical advice on photography, resolution, AI imagery and best practice.
- Insight
Why verified news is becoming essential in education
As students navigate an increasingly crowded information landscape, the ability to distinguish fact from speculation has never been more important. For…
- Insight
2B2730D Black male boss leading corporate in team meeting8 Aug 2018
Winter is coming… how PRs can remain visible
- Insight
2B8CX9N Reader, journalist or writer with online news article on laptop screen. Digital media portal mockup. Latest daily press. Editor writing.20 Apr 2017
Tips from a sub editor – things to look out for in your press releases
Learn from PA sub-editor Amy Crowther what makes a press release stand out - from checking names and figures to avoiding exaggeration. Discover practical…
- Insight
TANB72 Managers analyzing chart at a business lunch6 Feb 2019
What I wish I’d known when starting my PR career
Discover the lessons today’s PR professionals wish they’d known sooner - from building media relationships to thinking big and learning from failure.
- Insight
WXTTY5 business, partnership and cooperation concept – handshake of people at international conference27 Aug 2017
Influencer partnerships vs journalist partnerships
Explore how influencer and journalist partnerships shape PR success, plus insights from industry experts via PA Mediapoint.