News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
RN913C Social media network concept. Symbol like and people. Illustration of social media network, online community, like and messenger, thumb up like button14 Feb 2019
Metrics that PRs should actually be focussing on
PR is awash with data, but not all metrics are meaningful. Learn which PR metrics truly demonstrate impact - from share of voice and message penetration…
- Insight
2CT84M0 Reporter interviewing football player in a stadium23 Aug 2020
Is celebrity endorsement worth it for your campaign?
Celebrity endorsements can supercharge a PR campaign but only if there’s genuine alignment between the star, the brand, and the audience. Learn the key…
- Insight
W33H77 Business people raising there hand up at a conference meeting to answer a question, Opportunity to comment concept23 Mar 2019
3 PR leaders on the best advice they received early in their career
Three PR leaders share the best advice they received early in their careers from overcoming imposter syndrome to speaking up and stepping out of your…
- Insight
2SYGM2R Young lady feel bias on job interview with male recruiters
Do your clients have media bias?
Everyone is affected by unconscious bias on occasion. In the world of PR, media bias specifically can become a problem if not addressed.
- Insight
HEWP7D Business woman with stack of books, head in hands looking stressed12 Apr 2016
How to combat ‘campaign fatigue’ and get your messaging to resonate with journalists
Discover expert tips from PR pros on overcoming campaign fatigue, refreshing ideas, and pitching stories that capture journalists’ attention.
- Insight
2BHERF9 colleagues watching monitor at workplace, laughing in the office. multiethnic, conversation, casual business concept27 Oct 2018
How to use humour in your press releases without making everyone cringe
Master the art of humour in PR. Explore strategies to engage journalists, avoid tone-deaf jokes, and craft memorable press releases with wit.
- Insight
2BDEB16 group of asian business people meeting in office using laptop computer17 Dec 2016
How PA Media journalists are using data to inform editorial decisions today
Discover how PA Media journalists are using audience data and analytics to shape editorial decisions. From morning conferences to monthly performance…
- Insight
2T7AKE4 Calendar with business appointments, entries of christmas holidays, christmas balls and christmas gift.14 Nov 2023
When is the best time to start working on a festive campaign?
Discover the secrets to running a successful Christmas PR campaign. From starting early in July to securing long-lead coverage and last-minute…
- Insight
2CFEADH back to school concept. cute little girl wear glasses do homework at home with word back to school and cute cartoon on head. learning, teaching and e13 Aug 2016
PR tips for jumping onto the ‘back to school’ bandwagon
Get your campaigns term-time ready with expert PR tips for back-to-school season. Discover the dos and don’ts, from newsjacking and timing to adding a…
- Insight
2XJMXYY Stuttgart, Germany, 12-19-2022: Person holding cellphone with logo of US subscription company Substack Inc. on screen in front of business webpage.19 Dec 2022
5 newsletters PRs should follow on Substack
More journalists and PR thought leaders are turning to Substack. If you’re in comms or media relations and want to sharpen your strategy in 2025, these…
- Insight
2R2B5BB Businessman uses smart AI or chat gpt on smartphone. Intelligence Ai, Chat with Artificial Intelligence, Chatbot. Future technology, business, and edu14 Mar 2023
How PRs can promote trustworthy experts
With AI-generated content and fake experts on the rise, journalists are growing cautious. Discover how PRs can build trust by promoting credible,…
- Insight
2R210RK joyful interracial podcasters smiling at each other during conversation near blurred laptop and professional microphone while sitting together on grey2 Feb 2022
Podcasts for comms professionals
PA Mediapoint highlight the must-listen podcasts for PR and comms pros - packed with expert advice, career tips, and real-world insights from industry leaders.