News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
2FNHNEC Marketing campaign planning on the notepad pages.11 May 2021
How to make your campaign images useable for journalists
Learn how to make your campaign images more appealing and usable for journalists with expert advice from PA Media’s head of pictures. Discover why…
- Insight
2TBJAJ2 Upset sad woman at workplace holding smartphone, depressed business woman browsing social media inside office, Asian female worker using laptop at work.
7 things that journalists wish PRs would do
Discover 7 things journalists really wish PR professionals would do from sharing proper image credits to being upfront about talent availability. These…
- Insight
F66ABB Group of coworkers at an office brainstorming and presentation5 Sept 2015
What’s purpose-driven communication and where does social responsibility fit into PR?
Discover why purpose-driven communication is more than a trend in PR. Learn how aligning your brand with social responsibility builds trust, reputation…
- Insight
2WP4ENY Beach, beach area in the Algarve, summer holiday, weather, sunny, Atlantic, beach, beach holiday, summer holiday, travel, holiday, tourism, nature10 Nov 2017
What makes a destination worth covering in travel journalism?
How do travel editors choose destinations to cover? Travel editor Sarah Marshall explains the key factors - from trends and seasonality to budgets and…
- Insight
2J31YN2 Diverse group of serious business people discussing something during meeting in office3 Oct 2021
What to do when a social media campaign goes wrong
When a social media campaign backfires, swift action is key. Learn how to spot early signs, respond effectively, and rebuild audience trust.
- Insight
P8WM51 Computer laptop on wooden table at the beach in summer, with social media, social network notification icons21 Oct 2016
Summer is coming - how to get traction for your clients
Discover smart, seasonal PR tips to help your clients shine this summer. From timely pitching and strong visuals to feel-good stories and long-lead…
- Insight
Gareth Southgate is viewed on the back of a video camera during a press conference at Lawnswood School, Leeds.28 Apr 2023
The vital role of video in newsrooms today
Video has become essential in modern newsrooms shaping how stories are told, discovered, and trusted. PA Media’s Joe Pickover explores why video is now at…
- Insight
2JMA1AH A group of people celebrating Pride Month in Copenhagen, Denmark18 Aug 2018
How to avoid rainbow washing this Pride Month
Discover how PR professionals can avoid rainbow washing this Pride Month with inclusive campaigns that reflect real allyship and lasting impact.
- Insight
2BF5XRN Female journalist working in office3 Dec 2019
Pre-written content: Do journalists actually want it?
"Pre-written content can be a helpful tool for journalists, if it’s relevant, timely, and supports their work. From entertainment features to lifestyle…
- Insight
2DH2TF2 Mental disease. Psychological problem. Psychologist or therapist or psychiatrist who treats patients with mental anxiety mood disorders or depression.9 Dec 2020
How to deliver an effective mental health campaign
How to deliver an effective mental health campaign for PR professionals
- Insight
D8XFGK BBC News Health Home Page Website or web page on a laptop screen or computer monitor5 Jun 2013
How to send a health news press release that will get noticed
Discover how to send a health press release that stands out, with expert tips from PA Media’s health editors.
- Insight
C5C9DP A close up of an Apple iPhone 4 screen showing the App Store and various social media apps11 Apr 2011
The best apps to use if you work in PR
Discover the best apps that PR professionals swear by. From news aggregators to project management tools, these apps will streamline your workflow.