News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
2Y849Y5 Young black woman sitting at desk and typing on digital laptop, replying to emails. African american female blogger working at home, utilizing her personal computer for writing online blogs.
When does the follow-up to a pitch become a fail?
Wondering how often to follow up on a PR pitch? Journalists from PA Media share insider tips on when, how, and how many times to reach out.
- Insight
2SWNHDA Multiracial Business Team Smiling Together Taking Selfie at Work Event27 Jan 2025
How to attract more journalists to your event
Discover proven strategies to attract journalists to your events. Learn how to boost media attendance and engagement with tips via MediaPoint.
- Insight
2HN80RC A female freelance makeup artist or beauty blogger creating her online beauty content, typing her cosmetics review on social media, working on laptop9 Feb 2022
What a beauty journalist really wants from a press release
Writing a beauty press release? Learn exactly what beauty journalists look for in a press release to boost your chances of being featured.
- Insight
T55553 MONTREAL, CANADA – OCTOBER 9, 2018: A stack of women’s magazines: Elle, Marie Claire, Glamour…7 Oct 2018
Editorial vs Advertorial: what are the key differences?
Editorial vs advertorial: understand the crucial differences, when to pitch each, and how to make both work in your PR and comms strategy.
- Insight
2RMCW5E Website of X Pro (formerly Tweetdeck) seen in iPhone. TweetDeck, currently X Pro, is paid proprietary dashboard for management of Twitter (X) accounts21 Aug 2023
5 social media platforms journalists are using to find stories right now
Find out which social media platforms journalists rely on for news, trends, and live events. Optimise your PR strategy to connect with media professionals…
- Insight
2B2NX00 Happy Mother’s Day. Children daughters give mom a bouquet of flowers at home.15 Feb 2020
How to best get your brand’s messaging for Mothers' Day – and other key dates – out there
Discover effective strategies to get your brand's messaging out for Mother's Day and other key dates. Learn tips from PR experts on organisation,…
- Insight
2A85ANK Businesswoman drinking coffee in meeting15 Dec 2018
How to build relationships with journalists as a new PR
Building relationships with journalists as a new PR can feel daunting, but getting it right can make all the difference. From personalising your approach…
- Insight
KRG4FG A lot of TV cameras. 16 December 2017 in Gdynia, Poland © Wojciech Strozyk / Alamy Stock Photo16 Dec 2017
6 golden rules in the eye of a media storm
6 Golden Rules in the Eye of a Media Storm: Discover essential tips from top crisis management experts on how to handle and recover from a media crisis.…
- Insight
2DJ66BR Cute happy woman office worker in striped shirt untying bow on blue gift box, unpacking present sitting at workplace, celebrating birthday at work. In14 May 2020
Gifts vs bribery for journalists – where’s the line?
What are the dos and don’ts when it comes to gift giving and journalism? We quizzed Mellissa Curzon-Berners, a managing associate in the White-Collar…
- Insight
2GN7D75 young Indian girl reviews make up cosmetic product to fans on her channel by recording video, concept of online influencer, social media marketing and26 Aug 2021
The rise of micro-influencers - and their importance in PR
Micro -influencers are becoming more and more essential for campaigns and reach. So why are influencers with a smaller reach on the rise and how can using…
- Insight
JGYF94 UK British Newspapers13 Jun 2017
The dos and don'ts of brands jumping on the back of a news story
Learn about ‘newsjacking’, and in cases where brands get it wrong, how jumping on a news story as a means of promotion can majorly backfire.
- Insight
Alamy21 Aug 2022
How to make your stats usable to journalists
Discover why your surveys might not be getting picked up by the press and learn what journalists are really looking for when surveys are pitched to them.