Egg‑cellent PR: How Brands Can Make Easter Unforgettable

Written by Craig Gunn,Managing Director, PA Media Assignments

Easter is one of those rare marketing moments where you can truly lean intofun, surprise, and colour. Beyond chocolate bunnies and egg hunts, it’s a chance to craft experiences that people want to photograph, post, and talk about. And the secret ingredient?Spring colours.Think daffodil yellow, soft blush, mint green, hues that signal renewal, joy, and the first warmth of spring.

Research shows that seasonal colours can significantly influence how people perceive your brand. Moving from winter’s muted tones to bright, floral-inspired palettes boosts engagement and makes your campaigns more shareable. For a deeper dive, check outFrom winter blues to spring hues: how seasonal colours impact consumer perceptionon PA Media Insights.

🌸 Why Colour Matters This Easter

Spring palettes aren’t just pretty; they trigger feelings of optimism and energy. A well-chosen set of colours can make your campaign instantly more attractive:

• Catch the eye: Bright and pastel tones pop on social feeds.
• Set the mood: Soft yellows, pinks, and greens create warmth and happiness.
• Tell a story: Aligning visuals and activations with seasonal hues reinforces your brand message.

Even small touches, like pastel egg wrappers, floral props, or daffodil-coloured signage, can make your stunt memorable and more likely to get shared.

🐰 Ideas for Shareable Easter Activations

Here are some ways to bring Easter campaigns to life with colour and creativity, plus examples from previous campaigns we’ve worked on to show what’s possible in real life.

1. Pastel-Powered Pop-Ups

Transform public spaces intoimmersive spring scenes, think giant flower walls, oversized pastel eggs, or interactive egg trails. People will want to stop, pose, and share.

💡Example:Guide Dogs’ dog-friendly Easter egg hunt, where female golden retrievers Poppy and Riley participated in a specially designed hunt using toys and treats instead of eggs. This playful activation highlighted the charity’s 12-month subscription programme, Good Dog!, and brought the campaign to life with joy and inclusivity.Photo credit: David Parry/PA Wire

2. Giant Daffodil Egg Hunts

Take a classic Easter egg hunt to the next level. Usespring colour-coded eggsand floral-themed checkpoints to create a photogenic, Instagram-worthy experience.

💡Example:TheCadbury Worldwide Hidein Egginton, Derbyshire, gifted 600 Easter eggs to villagers as part of a virtual hide-and-seek experience. People could hide eggs anywhere in the world for loved ones, blending digital creativity with local engagement.Photo credit: Joe Giddens/PA Wire

3. AR Filters & Floral Frames

Digital activations can be just as playful. Branded AR filters with pastel tones or floral frames let audiences bring the magic home while keeping your campaign shareable online.

4. Mascots in Spring Style

Bunnies, chicks, or other Easter characters insoft greens, sunny yellows, and blush pinksroaming streets or malls can delight both kids and adults alike.

💡Example:Waitrose Big Green Bunnystunt at Battersea Power Station with comedian Mo Gilligan handing out eggs to participants who proved they were “adult enough” to receive them. This mix of humour, interactivity, and bold colour made the stunt highly shareable.Photo credit: David Parry/PA Media Assignments

5. Limited-Edition Spring Collections

Think seasonal packaging: pastel wrappers, floral illustrations, or spring-inspired colour schemes. A product that looks great on the shelf is one people want to photograph.

📸 Make It Shareable

The best campaigns don’t just look good; theyinvite participation. Encourage people to share photos, create short videos, and use hashtags. Colourful, interactive, and playful experiences are naturally more shareable, especially when anchored in the cheerful energy of spring.

🌟 Final Thoughts

Easter PR is at its best when it’scolourful, immersive, and joyful. A few well-chosen spring tones, a playful concept, and interactive moments are enough to turn a simple stunt into a shareable experience. The right palette subtly influences how audiences feel about your brand, making your activation even more impactful.

For further insights, check outPA Media Insights on seasonal coloursto see how spring hues can transform your campaigns from “nice” to “unforgettable.”