Our Blogs
Insights, ideas and stories from the world of photography, video and content production.
Latest posts
- Insight
PR Is Resetting in 2026. Let’s Talk About What Agencies Need Next.
PR Is Resetting in 2026. Let’s Talk About What Agencies Need Next. Written by Craig Gunn Managing Director, PA Media Assignments
- Insight
Assignments Picture of the Year 2025
Here are the winners of our annual PA Media Assignments Photo of the Year competition, now proudly in its fourth year
- Insight
Food Photography and Still Life: Why Slowing Down Creates Images That Sell
Discover why slowing down in food and still life photography creates powerful, high-quality images that sell, connect with audiences, and elevate brands.
- Insight
EDITORIAL USE ONLY Broadcaster Clara Amfo at the Google Search Bar event in London, the world’s longest coffee bar, showcasing AI Mode recently added by the search engine, as research by the company reveals that almost half of people in the UK cant keep up with trends, with a third using Google to learn about them.6 Nov 2025
From Likes to Love: The Real PR Win Isn't Coverage, It's Connection
Stop measuring PR by headlines and impressions. The real win isn't coverage, a genuine emotional connection. Learn why chasing reach is a mirage and how…
- Insight
EDITORIAL USE ONLY Jeff Brazier with Lana Hordle and Thea, aged 8, at a Tesco Mobile store in Watford, where he encourages customers to check that their phones are ready, as 3G networks are set to be switched off by the end of the year to create greater capacity for faster 4G and 5G networks.28 Oct 2025
Why Brand Photography Still Matters in an AI World
As AI imagery floods our feeds, authentic brand photography stands out. Discover why real emotion and human connection matter more than ever.
- Insight
EMBARGOED TO 0001 WEDNESDAY OCTOBER 25 EDITORIAL USE ONLY A 5-week-old prospective guide dog puppy take part in sight loss charity Guide Dogs' Halloween socialisation party in Solihull. Issue date: Wednesday October 25, 2023.22 Oct 2023
Scary Good PR: How Brands Can Harness Halloween Through Visual Storytelling
Scary good PR starts with great storytelling. Learn how brands can use Halloween visuals to engage audiences and drive coverage
- Insight
EDITORIAL USE ONLY Joe Swash dresses as a bellboy and surprises Jimmy-Judson Simmons, aged 8, at Paddington Station as part of the launch of the ‘HeXmas Hotline’, a service by the airport rail link provider to help connect passengers to Father Christmas and their loved ones this festive season.9 Dec 2024
Christmas Gets Earlier Every Year: Why That’s a Good Thing for Your Brand (and Why You Should Plan Now)
Christmas campaigns in the UK keep starting earlier — and that’s a good thing. Discover why early festive marketing works, and how planning now gives your…
- Insight
EDITORIAL USE ONLY Football fans watch David Baddiel, Frank Skinner and Lighting Seeds performing their song Three Lions’ at a special gig for England fans ahead of the Euro 2020 final, as part of the National Lottery’s Revive Live campaign, at 229 club in London.11 Jul 2021
Riding the Wave: How Your Brand Can Join the Lionesses’ Glory
Discover how your brand can ride the wave of the Lionesses’ glory and connect with fans in unforgettable ways.
- Insight
EDITORIAL USE ONLY General view at the launch of Trolls: A Field Study at Whipsnade Zoo in Dunstable, featuring twelve towering trolls created entirely from recycled materials by Danish artist and activist Thomas Dambo, opening to the public tomorrow.20 Jun 2025
Refresh Your Video Content This Summer
Why summer is ideal for UK brands to shoot video: longer days, brighter shots, and more authentic moments for PR, CSR, and internal comms.
- Insight
11 Jun 2025
Staff Spotlight: Amy Harvey-Redgwell, Assistant Picture Editor, Assignments
Meet Amy, one of our Assistant Picture Editors, who brings creativity and energy to the PA Media Assignments team.
- Insight
EMBARGOED TO 1200 WEDNESDAY APRIL 30 EDITORIAL USE ONLY AJ and Curtis Pritchard train with colleagues from Marie Curie at Queen Elizabeth Olympic Park in London, to announce the end of life charity as the official Charity of the Year for the 2026 TCS London Marathon.30 Apr 2025
Reel Results: Leveraging Video for Social Media Impact
Discover how to plan, create, and edit impactful video content that captivates on social media—with expert tips and platform strategies.
- Insight
EMBARGOED TO 0001 MONDAY FEBRUARY 17 EDITORIAL USE ONLY Nurses from hospices across the capital, each holding an item symbolising holistic care, gather in Central London for a Hospice UK campaign, raising awareness of the lesser-known aspects of hospice care. Issue date: Monday February 17, 2025.17 Feb 2025
How PR People Get Embargoes Wrong (And Drive Journalists Mad)
Learn how to handle embargoes in PR the right way. Avoid common mistakes, build journalist trust, and ensure your press releases get coverage