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- Insight
EMBARGOED TO 0001 WEDNESDAY JANUARY 21 EDITORIAL USE ONLY (left to right) Diane McLeod, Commonwealth Games Glasgow 2026 Head of Workforce, Cynthia Tjipuka, volunteer, Eilidh Doyle, and Fin Graham at the Sir Chris Hoy Velodrome joining Allwyn to announce the National Lottery operator as the Official Volunteer Learning and Development Partner of the Glasgow 2026 Commonwealth Games, supporting more than 3,000 volunteers during this summer’s Games.20 Jan 2026
Beyond the Podium: Why the Summer of Sport is a Golden Opportunity for Earned Media
Reactive PR isn't about rushing out a social post because a hashtag is trending.The best campaigns are months in the making. Scenario planning, rapid…
- Insight
McDonald's Long-standing sponsor of the World Cup since 199422 Jul 2023
Playing the PR Game: What Brands Get Right (and Wrong) During the World Cup
Discover what brands get right (and wrong) with World Cup PR campaigns, from avoiding sponsorship pitfalls to creating timely, impactful content that cuts…