Magnum at Cannes: Couture Runway Presentation & VIP Party

The Brief

Working on behalf of Golin, our team was commissioned to provide comprehensive photography and editorial support for Magnum's Cannes activation, which consisted of two high-profile events: theMagnum Couture Runway Presentationduring the day and theMagnum VIP Partyin the evening.

The daytime event centred around a fashion show where each couture look was inspired by a Magnum ice cream flavour, featuring high-profile talent including fashion stylistLaw Roachand supermodelHeidi Klum. The evening event focused on capturing celebrity arrivals, the Magnum Dipping Bar experience and the exclusive VIP party atmosphere.

The objective was to deliver high-quality imagery quickly for national and international media distribution, ensuring Magnum's Cannes presence achieved maximum visibility.

Challenge & Solution

Covering two high-profile events in one day required careful planning, rapid turnaround and seamless teamwork. Both events took place alongside numerous photographers and agencies, making speed essential to secure media pick-up. As the official photography agency, we were also responsible for obtaining approvals from celebrity talent before releasing imagery, often within very limited timeframes. To meet these demands, three photographers worked on location, supported by two picture editors and a dedicated video crew. Images were edited and prepared for approval in real time, allowing approved content to be distributed quickly and ahead of competing agencies.

Results

The activation generated coverage in leading publications, includingThe Hollywood Reporteronline andThe Timesin print, helping maximise exposure for Magnum's Cannes campaign.

By combining fast editorial workflows, experienced event coverage and efficient celebrity approval management, the team successfully delivered high-quality imagery across both activations, supporting Magnum's presence at one of the world's most high-profile cultural events.