Case Study
MAGNUM 'Wherever Pleasure Takes You'
- Service
- Photography & Video
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The Project
MAGNUM 'Wherever Pleasure Takes You'
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Service
Photography & Video
The Brief
For the seventh consecutive year, we were tasked with capturing content at the Cannes Film Festival, specifically at the unique MAGNUM pop-up beach event space. Our project involved filming the main celebrity talent, including Iggy Pop, Troye Sivan, and Nicky Doll, during a panel discussion, an ice cream dipping bar moment, and a glamorous red-carpet event. Media from around the world attended, along with European TV and film celebrities and social media influencers from key EMEA territories. The content needed to be promptly distributed to UNILEVER’s global social channels and news outlets.
Photo: PA Media
The Solution
This project required a large team based in nearby Antibes and included photographers, video camera operators, and supporting editing and production staff, to handle both capturing and editing the content swiftly, as instant approvals from the talent were necessary. Additional celebrity talent featured Kelly Rutherford, Miguel Angel Silvestre, Charli XCX, Nicole Wallace, and many others. Once edited, the content was made available to various global markets, including Morocco, Turkey, Italy, Belgium, and more.
EDITORIAL USE ONLY Nicky Doll performs at the Magnum Wherever Pleasure Takes You party in Cannes, France. Picture date: Thursday May 16, 2024. Magnum ice cream is partnering with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track “Honey”, celebrating the launch of the brand’s all-new summer flavours, Euphoria, Wonder and Chill.Photo: PA16 May 2024
The Results
Our content had global reach including content on Mail Online, Attitude Magazine Manchester Times, Metro, Just Jared and man more – we will hopefully be back at the Cote D’Azur in 2025. The PA ‘A-Roll’, which is the edit that is media ready for ‘PA Media’ wire subscribers also auto-populated such sites including The Daily Sentinel, Belfast Telegraph, MSN, Irish Independent
