Case Study
THE JOCKEY CLUB
- Service
- Photography
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The Project
The Jockey Club
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Service
Photography
The Brief
PA Media Assignments are contracted byThe Jockey Clubto capture all the thrilling moments and dynamic horse racing action across 24 race meetings each year including blue-ribbon events such asCheltenham Festival,Aintree FestivalandTheGrand National. We have a long association with horse racing photography, with an un-rivalled editorial archive spanning over 100 years. Our expertise in this field is what The Jockey Club need a photography partner to ensure they get compelling and comprehensive coverage of their events to meet their needs, whilst also distributing that content quickly to all major media outlets via the PA Wire.
Jockey Christophe Soumillon (centre) with The Duke of Cambridge (left) and The Duchess of Cambridge after the Commonwealth Cup during day four of Royal Ascot at Ascot Racecourse. Picture date: Friday June 17, 2022. PA Photo. See PA story RACING Ascot.Photo: David Davies / PA17 Jun 2022
The Solution
Our specialist sport picture desk is key in the successful delivery of these assignments. Each race day is shot to a brief, which is created in in consultation with client content team. We utilise the expertise and experience of award-winning staff Chief Sport photographer,David Davieswho leads the photography on the ground at each event, supported by specialist remote picture editors’ that quickly prioritise the editing and delivery of content to the client and the distribution to the media. We sometimes use drone and remote camera’s also at the ‘jumps’, to make our images feel part of the action in different ways. We have built a bespoke tried and tested workflow, to review and approve images to ensure successful delivery.
Jockey Paul Townend celebrates on Galopin Des Champs after winning the Boodles Cheltenham Gold Cup Chase on day four of the Cheltenham Festival at Cheltenham Racecourse.Photo: David Davies for The Jockey Club / PA17 Mar 2023
The Results
Our success is not only measured and defined by how much content we see used in the national media outlets, such as The Daily Mail, Mail Online, Telegraph, Racing Post, BBC, ITV for example, but also the strength of the relationship we have built with The Jockey Club. This relationship allows us to continue to push the boundaries of editorial horse racing content and be creative in capturing imagery with unique access, angles and perspectives. The images tell the stories of the highs and lows, the emotions, the reactions and the drama of each race day.
Photo: PA Media
