Case Study
The Uber Coronation Carriage
- Service
- Photography & Video
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The Project
The Uber Coronation Carriage
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Service
Photography & Video
The Brief
Ahead of the King Charles III coronation, we were approached by our client and PR agency HOPE&GLORY, on behalf of UBER, to capture, in a London park, video and photography content of members of the public riding in a replica of the coronation state carriage. A great example of a newsjacking activity, ahead of arguable one of the most UK stories of the last 70 years.
EDITORIAL USE ONLY A replica carriage resembling the one King Charles III will ride to his coronation is driven through Dulwich Park, ahead of it being able to be booked as the ‘Uber Coronation Carriage’ from May 3 – 5. Issue date: Thursday April 27, 2023.Photo: Kieran Cleeves / PA27 Apr 2023
The Solution
After a recce of Dulwich Park, we helped shape the photo shot list to include GV’s or the carriage moving, passengers waving and subtle incorporating of the shot UBER branding in shot, essential for branded content like this to pass editorial tests. We created a risk assessment, factoring in involvement of members of the public, and shot with moving camera and Go-PRO’s to create a sense of movement and pace in the edit. We conducted vox-pop’s, to capture the sense of excitement of the day.
EDITORIAL USE ONLY A replica carriage resembling the one King Charles III will ride to his coronation is driven through Dulwich Park, ahead of it being able to be booked as the ‘Uber Coronation Carriage’ from May 3 – 5. Issue date: Thursday April 27, 2023.Photo: Kieran Cleeves / PA27 Apr 2023
The Results
The project received blanket coverage and results for our client across print and digital media, to truly make this one of the more memorable pre-coronation PR stunts. Outlets featuring our content included The Evening Standard, The Independent, The Telegraph, Daily Mail, Timeout, ITV, Metro and countless more….
