Virgin Atlantic

The Brief

Virgin Atlantic were excited to announce the first ever commercial flight to use 100% SAF (sustainable aviation fuel) from London Heathrow to New York, JFK. Flight100 hosted Sir Richard Branson, Virgin Atlantic CEO, Shai Weiss, and Transport Secretary, Mark Harper MP. We were commissioned to capture video content at each stage of the historic flight.

The Solution

PA Media Assignments had a crew at Heathrow to film the take-off and interview key spokespeople, then edit that content immediately afterwards to distribute on the PA wire. We also had a camera operator at a high vantage point live streaming the take-off to the PA Video portal.

We also had a crew at JFK airport capturing the landing and a crew on the plane filming vox pops with passengers of Flight100. We captured the journey from start to finish, from fuelling the plane with SAF to the plane landing in New York.

The Results

The coverage of the story and video content went global, with thousands of viewers tuning into the live stream of the take-off. French media agency AFP took the live stream, Reuters created their own package from our BRoll. ABC News, USA Today, ITV News, The Independent, BBC, CBS News New York, CBS Evening News, The Times & Sunday Times, all used our footage for their own news packages. The story dominated the news agenda across TV, online, radio, and print