Case Study
Young V&A: Inside Aardman – Wallace & Gromit and Friends
- Service
- Photography
EMBARGOED TO 0001 TUESDAY FEBRUARY 10 EDITORIAL USE ONLY A member of staff (name not given) applying the final touches to Feathers McGraw’s cell from Wallace & Gromit: Vengeance Most Fowl which is on display as part of the ‘Inside Aardman: Wallace & Gromit and Friends’ exhibition at the Young V&A in London, where children and families are invited to explore the work of Aardman, creators of Wallace & Gromit, Chicken Run, Shaun the Sheep and Morph. Issue date: Tuesday February 10, 2026.Photo: PA10 Feb 2026
-
The Project
Young V&A: Inside Aardman – Wallace & Gromit and Friends
-
Service
Photography
The Brief
Young V&A announced its third major exhibition,Inside Aardman: Wallace & Gromit and Friends, celebrating the studio’s 50th anniversary. The exhibition explores the storytelling and craftsmanship behind Aardman’s most beloved creations, including Wallace & Gromit, Shaun the Sheep, Chicken Run and Morph.
Opening on 12 February, the exhibition features over 150 objects, including early character sketches, concept art, set models and original scripts.
The brief was to capture high-quality, engaging photography of the exhibition for national media distribution. The client’s objective was to secure maximum press coverage and showcase the exhibition in a way that would appeal to families and children while highlighting its creativity and cultural significance.
EMBARGOED TO 0001 TUESDAY FEBRUARY 10 EDITORIAL USE ONLY General view of Gromit’s garden from Wallace & Gromit: The Curse of the Were-Rabbit which is on display as part of the ‘Inside Aardman: Wallace & Gromit and Friends’ exhibition at the Young V&A in London, where children and families are invited to explore the work of Aardman, creators of Wallace & Gromit, Chicken Run, Shaun the Sheep and Morph. Issue date: Tuesday February 10, 2026.Photo: PA10 Feb 2026
Challenge & Solution
Capturing the exhibition inside a gallery environment presented lighting challenges and required careful handling of valuable objects. To overcome this, a professional photographer was commissioned to produce a dynamic suite of images, including wide exhibition shots, detailed close-ups and lifestyle imagery featuring models interacting with the space. The focus was on creating bright, engaging visuals that conveyed the exhibition’s playful, family-friendly energy while meeting strong editorial standards.
Final imagery was distributed via PA Images to maximise national reach and media uptake.
EMBARGOED TO 0001 TUESDAY FEBRUARY 10 EDITORIAL USE ONLY A member of staff (name not given) applying the final touches to Fun-Land Farms from Chicken Run: Dawn of the Nugget which is on display as part of the ‘Inside Aardman: Wallace & Gromit and Friends’ exhibition at the Young V&A in London, where children and families are invited to explore the work of Aardman, creators of Wallace & Gromit, Chicken Run, Shaun the Sheep and Morph. Issue date: Tuesday February 10, 2026.Photo: PA10 Feb 2026
Results
The campaign performed exceptionally well, securing coverage in 15 national newspapers. The imagery featured in titles including the Daily Mirror, Daily Star, The Guardian and The Times. The widespread national exposure successfully supported the exhibition launch and met the client’s objective of strong, high-impact press coverage.
EMBARGOED TO 0001 TUESDAY FEBRUARY 10 EDITORIAL USE ONLY A member of staff (name not given) applying the final touches to The Pirate Captain from The Pirates! In an Adventure with Scientists! which is on display as part of the ‘Inside Aardman: Wallace & Gromit and Friends’ exhibition at the Young V&A in London, where children and families are invited to explore the work of Aardman, creators of Wallace & Gromit, Chicken Run, Shaun the Sheep and Morph. Issue date: Tuesday February 10, 2026.Photo: PA10 Feb 2026
