News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
2XJMXYY Stuttgart, Germany, 12-19-2022: Person holding cellphone with logo of US subscription company Substack Inc. on screen in front of business webpage.19 Dec 2022
5 newsletters PRs should follow on Substack
More journalists and PR thought leaders are turning to Substack. If you’re in comms or media relations and want to sharpen your strategy in 2025, these…
- Insight
2R2B5BB Businessman uses smart AI or chat gpt on smartphone. Intelligence Ai, Chat with Artificial Intelligence, Chatbot. Future technology, business, and edu14 Mar 2023
How PRs can promote trustworthy experts
With AI-generated content and fake experts on the rise, journalists are growing cautious. Discover how PRs can build trust by promoting credible,…
- Insight
2R210RK joyful interracial podcasters smiling at each other during conversation near blurred laptop and professional microphone while sitting together on grey2 Feb 2022
Podcasts for comms professionals
PA Mediapoint highlight the must-listen podcasts for PR and comms pros - packed with expert advice, career tips, and real-world insights from industry leaders.
- Insight
2FNHNEC Marketing campaign planning on the notepad pages.11 May 2021
How to make your campaign images useable for journalists
Learn how to make your campaign images more appealing and usable for journalists with expert advice from PA Media’s head of pictures. Discover why…
- Insight
2TBJAJ2 Upset sad woman at workplace holding smartphone, depressed business woman browsing social media inside office, Asian female worker using laptop at work.
7 things that journalists wish PRs would do
Discover 7 things journalists really wish PR professionals would do from sharing proper image credits to being upfront about talent availability. These…
- Insight
F66ABB Group of coworkers at an office brainstorming and presentation5 Sept 2015
What’s purpose-driven communication and where does social responsibility fit into PR?
Discover why purpose-driven communication is more than a trend in PR. Learn how aligning your brand with social responsibility builds trust, reputation…
- Insight
2WP4ENY Beach, beach area in the Algarve, summer holiday, weather, sunny, Atlantic, beach, beach holiday, summer holiday, travel, holiday, tourism, nature10 Nov 2017
What makes a destination worth covering in travel journalism?
How do travel editors choose destinations to cover? Travel editor Sarah Marshall explains the key factors - from trends and seasonality to budgets and…
- Insight
2J31YN2 Diverse group of serious business people discussing something during meeting in office3 Oct 2021
What to do when a social media campaign goes wrong
When a social media campaign backfires, swift action is key. Learn how to spot early signs, respond effectively, and rebuild audience trust.
- Insight
P8WM51 Computer laptop on wooden table at the beach in summer, with social media, social network notification icons21 Oct 2016
Summer is coming - how to get traction for your clients
Discover smart, seasonal PR tips to help your clients shine this summer. From timely pitching and strong visuals to feel-good stories and long-lead…
- Event
Rebuilding brand trust: it starts with bravery on social
Managing Director Nicky Logue and Head of Client Services Kelsey Barbour recently spoke to a room full of PR and communications professionals at PR360 in…
- Insight
Gareth Southgate is viewed on the back of a video camera during a press conference at Lawnswood School, Leeds.28 Apr 2023
The vital role of video in newsrooms today
Video has become essential in modern newsrooms shaping how stories are told, discovered, and trusted. PA Media’s Joe Pickover explores why video is now at…
- Insight
2JMA1AH A group of people celebrating Pride Month in Copenhagen, Denmark18 Aug 2018
How to avoid rainbow washing this Pride Month
Discover how PR professionals can avoid rainbow washing this Pride Month with inclusive campaigns that reflect real allyship and lasting impact.