News, Insights & Events
Find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape.
Welcome to Mediapoint’s News, Insights, and Events page. Here, you’ll find expert commentary on industry challenges, practical guides for PR professionals, and insights on navigating the ever-evolving news landscape. Whether you’re looking to sharpen your communication strategies or stay ahead of emerging technologies, our content will keep you informed and ready to engage effectively.
- Insight
KRG4FG A lot of TV cameras. 16 December 2017 in Gdynia, Poland © Wojciech Strozyk / Alamy Stock Photo16 Dec 2017
6 golden rules in the eye of a media storm
6 Golden Rules in the Eye of a Media Storm: Discover essential tips from top crisis management experts on how to handle and recover from a media crisis.…
- Insight
2DJ66BR Cute happy woman office worker in striped shirt untying bow on blue gift box, unpacking present sitting at workplace, celebrating birthday at work. In14 May 2020
Gifts vs bribery for journalists – where’s the line?
What are the dos and don’ts when it comes to gift giving and journalism? We quizzed Mellissa Curzon-Berners, a managing associate in the White-Collar…
- Insight
2GN7D75 young Indian girl reviews make up cosmetic product to fans on her channel by recording video, concept of online influencer, social media marketing and26 Aug 2021
The rise of micro-influencers - and their importance in PR
Micro -influencers are becoming more and more essential for campaigns and reach. So why are influencers with a smaller reach on the rise and how can using…
- Insight
JGYF94 UK British Newspapers13 Jun 2017
The dos and don'ts of brands jumping on the back of a news story
Learn about ‘newsjacking’, and in cases where brands get it wrong, how jumping on a news story as a means of promotion can majorly backfire.
- Insight
Alamy21 Aug 2022
How to make your stats usable to journalists
Discover why your surveys might not be getting picked up by the press and learn what journalists are really looking for when surveys are pitched to them.
- Insight
FEDEJN A selection of British newspapers,both broadsheets and redtops,in a newsagents29 Jan 2016
Wires vs newspapers - what's the difference in how they work?
Newspapers and wires operate slightly differently. Here’s what you should know about each; where they differ, how they overlap, and how to secure coverage.
- News
Journalist insights on key stories and news for the year ahead
As we keep customers informed and empowered in a rapidly changing media landscape, we are delighted to present: Your Guide to 2025.
- Insight
2B8CX60 Online news article on tablet screen. Electronic newspaper or magazine. Latest daily press and media. Mockup of digital portal and website.29 Sept 2017
Why affiliate content is taking off and what PRs need to know
There are plenty of different ways affiliate marketing can manifest itself in digital media. Learn what PRs ought to be aware of in 2025.
- Insight
Why media monitoring is essential for PR success
Learn why media monitoring is essential for PR success and why you need to choose a platform that aligns with you and helps manage your work efficiently.
- Insight
Behind the scenes at COP29: A reporter's journey through chaos and diplomacy
A firsthand look at the highs and lows of COP29 in Baku, from the grueling negotiations on climate finance to the behind-the-scenes moments that shape…
- Insight
Behind the scenes at COP29: A reporter's journey through chaos and diplomacy
A firsthand look at the highs and lows of COP29 in Baku, from the grueling negotiations on climate finance to the behind-the-scenes moments that shape…
- Insight
The problem with using surveys in press releases
Using surveys in press releases is often an ineffective tactic and can be seen as lazy, with many failing to gain the coverage desired. Here's why.