ABOUT
We are experts in journalism, PR, communications, and digital storytelling
Leading centre for journalism, communications, media and content training.
Leading centre for journalism, communications, media and content training.
We are experts in journalism, PR, communications, and digital storytelling
We are Press Association Academy, a leading centre for journalism, communications, media and content training. We are the sister company to Press Association, the national news agency for the UK and Ireland and have a long heritage in training – you'll find PA-trained journalists in leading newsrooms all over the world.
We teach what we know best: news and news-based communications, writing and editing, and digital storytelling across multiple platforms. In an age of AI, these skills have never mattered more.
We offer a wide range of training, starting with four-hour short courses for individuals looking to learn new skills, build on their current knowledge and boost their CVs.
Our NCTJ-accredited diploma courses and apprenticeships are perfect for people looking to kickstart a career in journalism and highly-regarded by possible employers.
Press Association Academy also has a dedicated team overseeing media training. Our experts are senior journalists from leading newsrooms with hundreds of hours of experience coaching spokespeople and advising on messaging and communications strategy.
Courses include classic media training, crisis communications and workshops focusing on specific skills such as broadcast interviews, public speaking and key messaging.
Our trainers
Our expert trainers are practitioners with a wide range of experience who are ready to help you take your career to the next level.
As the best in the journalism, content and communication industries, they bring first-hand experience combined with excellent training skills. Press Association Academy's trainers are well-connected and reflect the diversity of thought and practice in our industries, ranging from professionals with decades of experience to practitioners earlier in the careers, at the cutting edge of best practice.
Our training courses
- Journalism Summer School
- Professional Training
- Apprenticeship training
- Crisis Communications Training
- Media Training
- NCTJ Diploma
What our students say
The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact. I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.
Get in touch
Call 020 7963 7702
The PA, 37 N Wharf Rd, London W2 1AF
Make an enquiry
Tell us what you are looking for and the Press Association Academy team will be in touch about dates, fees and bespoke options.