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Press Association Academy
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Press Association Academy

APPRENTICESHIP TRAINING

Content Creator Apprenticeships: Level 3

If it's video, audio, social or copy – we'll help your apprentice make content that stands out for the right reasons.

Podcast host in headphones recording a live video episode on a phone

2K3PF9F Woman radio host in headphones streaming live video podcast using microphone and laptop in studio. Female youtuber looking at camera, shooting vlog. Selective focus on smartphone camera. Close-up

Photographer
Arsenii Palivoda
Agency
Alamy Stock Photo
Date taken
6 October 2021

Train your Content Creator apprentice at Press Association Academy to bring advanced practical skills into your workplace. Whether they're shooting videos for your TikTok channel or crafting interactive multimedia web pages, your apprentice will gain the expertise to elevate your brand.

We've been training apprentices since 2018, and now offer this program alongside our highly-regarded journalist and PR courses. Your apprentice will learn from our top expert trainers and professionals across the Press Association network, including experts from our newsroom, content teams, and social media agencies.

Considering Hiring a Level 3 Content Creator Apprentice?

We'd love to discuss how the content creator apprenticeship program can benefit your business and your apprentice. We'll guide you through the process and show you how our training can help your apprentice achieve their potential.

Comprehensive Support for Employers

We work closely with employers, offering support from recruitment all the way to final projects. Apprentices will train with us one day a week over 12 months, completing modules that cover everything from video production to digital campaigns.

Real-World Skills and a Professional Portfolio

Throughout the program, apprentices will build a creative portfolio showcasing videos, podcasts, web content, multi-platform projects, and campaign plans. This portfolio not only reinforces their learning but also forms part of their End Point Assessment, a significant work-based project that demonstrates the skills, knowledge, and behaviours they've mastered.

Flexible Learning Across the UK

Our course is delivered primarily online, with a few in-person sessions to ensure apprentices can connect and develop hands-on skills. Suitable for apprentices across the UK, it's designed to fit around your business needs.

Learn More About the L3 Content Creator Apprenticeship Qualification

Read more about this qualification on the Institute for Apprenticeships website.

Looking for an apprenticeship role? Press Association Academy partners with businesses to train their apprentices. For current vacancies, check out the government apprenticeship FindAnApprenticeship portal.

Details about our Apprenticeship

Course Modules

  1. Content creation, foundation: An introduction to the role of the content creator within their organisation, focusing on evaluating the purpose and range of content produced

  2. Professional Writing 1 and 2: Writing a variety of copy to a professional standard including email communications, social media, news, shorts, scripts, advertising and marketing materials

  3. Audio-Visual Content 1 and 2: Shooting, recording, editing and publishing video and audio using the Adobe Creative Suite

  4. Ethical and legal considerations: An introduction into the legal and regulatory challenges of publishing content – focusing on copyright and responsible social media use

  5. Boosting visibility for Search Engines: Applying SEO techniques to amplify a brand's content and messaging

  6. Planning and evaluating digital content: Pitching, planning, delivering and evaluating the success of a digital project, including creating media assets and using analytics

Apprenticeship FAQs

Do employers pay for training?

If your organisation pays the Apprenticeship Levy, then you do not need to contribute to training costs for your apprentices in England. If your organisation does not pay the levy, then you will need to contribute 5% of the training costs for your apprentices in England

Can I train apprentices based outside England?

Yes, we are happy to work with you on this. You will not however be able to fund them through the Apprentice Levy.

How can I apply for an apprenticeship?

The PA does recruit apprentices who work for the Press Association newsroom or other parts of The PA. You'll find any vacancies here. But the Press Association Academy is not involved in any apprentice recruitment. We are the training provider, not the employer.

Are you inspected by Ofsted?

Yes, we were last inspected in September 2023 and awarded 'Good' in all areas. You can read the report here, or search the register under our former legal name, The Press Association Ltd

Interested in this course?

Talk to the Press Association Academy team about dates, fees and bespoke options.