Train your Content Creator apprentice at Press Association Academy to bring advanced practical skills into your workplace. Whether they're shooting videos for your TikTok channel or crafting interactive multimedia web pages, your apprentice will gain the expertise to elevate your brand.
We've been training apprentices since 2018, and now offer this program alongside our highly-regarded journalist and PR courses. Your apprentice will learn from our top expert trainers and professionals across the Press Association network, including experts from our newsroom, content teams, and social media agencies.
Considering Hiring a Level 3 Content Creator Apprentice?
We'd love to discuss how the content creator apprenticeship program can benefit your business and your apprentice. We'll guide you through the process and show you how our training can help your apprentice achieve their potential.
Comprehensive Support for Employers
We work closely with employers, offering support from recruitment all the way to final projects. Apprentices will train with us one day a week over 12 months, completing modules that cover everything from video production to digital campaigns.
Real-World Skills and a Professional Portfolio
Throughout the program, apprentices will build a creative portfolio showcasing videos, podcasts, web content, multi-platform projects, and campaign plans. This portfolio not only reinforces their learning but also forms part of their End Point Assessment, a significant work-based project that demonstrates the skills, knowledge, and behaviours they've mastered.
Flexible Learning Across the UK
Our course is delivered primarily online, with a few in-person sessions to ensure apprentices can connect and develop hands-on skills. Suitable for apprentices across the UK, it's designed to fit around your business needs.
Learn More About the L3 Content Creator Apprenticeship Qualification
Read more about this qualification on the Institute for Apprenticeships website.
Looking for an apprenticeship role? Press Association Academy partners with businesses to train their apprentices. For current vacancies, check out the government apprenticeship FindAnApprenticeship portal.
Details about our Apprenticeship
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What apprentices learn
Practical training sees apprentices make swift progress and build skills Apprentices join us once a week for workshops and assignments The curriculum focuses on building essential skills and applying them effectively Individual feedback ensures apprentices remain on course and engaged Apprentices, line managers and tutors meet every three months to discuss progress
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Information for employers
We work with employers based across the UK The majority of training will be remote, with a few in-person workshops We start two open cohorts for L3 Content Creator apprentices each year in May and November If you have more than 12 apprentices, talk to us about a bespoke cohort We can support you through the apprentice process if you're new to it
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Information for apprentices
Apprenticeships are a brilliant way to learn while you earn, making media careers more accessible You don't need content qualifications – but you should be making it for your own socials etc You cannot apply for an apprenticeship with Press Association Academy directly Instead, visit Find an Apprenticeship and search for PR opportunities You can also check the websites and social media of employers directly
Course Modules
Content creation, foundation: An introduction to the role of the content creator within their organisation, focusing on evaluating the purpose and range of content produced
Professional Writing 1 and 2: Writing a variety of copy to a professional standard including email communications, social media, news, shorts, scripts, advertising and marketing materials
Audio-Visual Content 1 and 2: Shooting, recording, editing and publishing video and audio using the Adobe Creative Suite
Ethical and legal considerations: An introduction into the legal and regulatory challenges of publishing content – focusing on copyright and responsible social media use
Boosting visibility for Search Engines: Applying SEO techniques to amplify a brand's content and messaging
Planning and evaluating digital content: Pitching, planning, delivering and evaluating the success of a digital project, including creating media assets and using analytics
Apprenticeship FAQs
Do employers pay for training?
If your organisation pays the Apprenticeship Levy, then you do not need to contribute to training costs for your apprentices in England. If your organisation does not pay the levy, then you will need to contribute 5% of the training costs for your apprentices in England
Can I train apprentices based outside England?
Yes, we are happy to work with you on this. You will not however be able to fund them through the Apprentice Levy.
How can I apply for an apprenticeship?
The PA does recruit apprentices who work for the Press Association newsroom or other parts of The PA. You'll find any vacancies here. But the Press Association Academy is not involved in any apprentice recruitment. We are the training provider, not the employer.
Are you inspected by Ofsted?
Yes, we were last inspected in September 2023 and awarded 'Good' in all areas. You can read the report here, or search the register under our former legal name, The Press Association Ltd
What our students say
Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course.
The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.
The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.
The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.
What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact. I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.
My time at PA Training was a whirlwind of fun and excitement. The full-time NCTJ course in London is fast-paced and hard work but perfectly sets you up for what to expect in a reporter role.
PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.
I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!
I made amazing friends, amazing memories and now it has led me to an amazing job which I never would have gotten without my time at Press Association.
It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course.
I learned to write concise articles and features, while developing my skills in social media, interviewing sources, and producing stories for an increasingly online audience. The course has allowed me to start a full-time journalism career.
The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.
I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.
The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry.
Interested in this course?
Talk to the Press Association Academy team about dates, fees and bespoke options.