MEDIA HANDLING
Key Message Development Workshop
Refine your key messages and develop new ones for compelling, engaging content.
Refine your key messages and develop new ones for compelling, engaging content
Our messaging workshops teach the essential techniques for creating key messages that connect with audiences and drive engagement across online, social and broadcast.
What you'll learn
Learn how to use messaging techniques that strengthen positioning and brand differentiation, so you can build trust and credibility with audiences. You'll learn consider how to craft and tailor messages to connect with your audiences and drive engagement across online, social and broadcast.
Learn from experts
Workshops are taught by messaging specialists with thousands of hours' experience advising brands, public bodies and charities on messaging, crisis communications and thought leadership strategy. They'll help you refine current messaging and use brainstorming, presentations and practical exercises to increase the impact of your corporate messaging. After training, you'll receive workshop notes by email.
Who this Key Messaging Development workshop is for
The workshop is ideal for teams in communications roles, including internal/external comms, press offices, marketing, sales and content creation in any department.
Course Modules
Module 1: Positioning, messaging and differentiation
Review of current messages
Audience audit: your audiences and where they connect with you
Building trust and credibility: evidence, consistency, tone and USPs
Positioning your brand with clear, concise, compelling messages
Tailoring messages for different audiences
Module 2: Practical exercises
Message development brainstorm: for your product, service or campaign
Craft a core message and a headline
Craft a message for a challenging issues
Craft a message for a crisis issue
Craft a soundbite for broadcast
What our students say
I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.
PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact. I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.
The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.
Interested in this course?
Talk to the Press Association Academy team about dates, fees and bespoke options.