BESPOKE MEDIA TRAINING
Crisis Media Training
Learn how to limit reputational damage during crises with credible, confident media interviews.
Learn how to limit reputational damage during crises with credible, confident media interviews
Half-day and full-day crisis media training courses to prepare spokespeople for media scrutiny at times of crisis
What you'll learn
Every organisation should have effective strategies in place for communicating through the media when a crisis hits. This course prepares spokespeople to use demeanour, tone and empathy to defuse hostility and win round critical audiences. You'll learn how to prepare for tough probing on challenging issues, using techniques to control your stress response and avoid coming across as defensive. We discuss the way the media works in times of crisis, what journalists are looking for in accountability interviews, the pitfalls to avoid and what we can learn from real-world crisis case studies.
How you'll learn
Courses for individuals and groups take place at a broadcast studio in Westminster or in person at our central London training centres or your own offices. Remote training via Zoom is also available, if preferred. Delegates are taught by senior broadcast journalists who are also specialist media trainers with years of experience in crisis training. You'll put the theory into practice in a series of realistic mock interviews based on the potential crisis scenarios that might affect your business. Recordings are played back, so the trainer can critique, advise and help you improve throughout the session. After training, you'll receive full course notes by email and a link from which to download copies of your recordings. Each delegate also receives their own, personalised post-training evaluation report from the trainer, assessing their performance during the course and providing suggestions, exercises and tips for continuing to improve and develop.
Who this Crisis Media Training is for
This course is for you if you are a key spokesperson for your organisation at times when its reputation is damaged or at risk. You may want to follow this course with Select Committee Training which focuses on developing resilience and advanced communications skills for difficult Q&A sessions with MPs.
This training is available as a half-day or full-day training course. Get in touch with us to talk through which might work best for your organisation.
Course Modules
Module 1: Crisis Media Training Theory
Understanding how the media behaves in a crisis
Learning from recent crises and their consequences
The best way to prepare for a crisis media interview
Crisis audit: identifying your potential crisis issues
Crafting effective crisis messages
Limiting reputational damage with demeanour, tone and empathy
Module 2: Practical exercises
Doorstep interview or crisis print interview
Radio crisis interview
TV crisis interviews
Breathing exercises for overcoming nerves
What our students say
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
Interested in this course?
Talk to the Press Association Academy team about dates, fees and bespoke options.