CRISIS COMMUNICATIONS
Crisis Communications Training
Learn how to prepare and execute effective strategies for protecting your organisation's reputation at the most difficult times.
Learn how to prepare and execute effective strategies for protecting your organisation's reputation at the most difficult times
Almost every day, crisis stories make headlines. For most organisations it's a matter of when, not if, it will be their turn in the eye of the media storm. Cyber attacks, product or service failures, whistle blowers, allegations of sexual misconduct, breaches of environmental or other regulations – all these and more can wreck reputations, disrupt business as usual operations and damage the bottom line.
The good news is, there is much that can be done in advance to prepare for such crises and limit reputational damage. Press Association Academy works with FTSE100 companies, banks, law firms, retailers, food companies, charities and many other sectors to ensure they know how to influence and control the narrative at times of intense scrutiny by the media, customers, investor and regulators.
Our expert trainers are senior journalists who have reported on the biggest crisis stories and have hundreds (or even thousands) of hours of experience coaching spokespeople and advising press office and communications teams on crisis messaging and communications strategy.
Course categories
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Business Resilience Bundles
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Why train with Press Association Academy?
- Newsroom connected with national and international reach
- More than 50 years' experience training journalists and PRs
- All courses are expert-led by working media professionals
- Trainers have a diversity of backgrounds and perspectives
- Small class sizes allow for practical, interactive exercises
Our trainers
Meet some of the Press Association Academy trainers who lead our crisis communications training.
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Photo: Press Association Academy
Bridgid Nzekwu
Managing Director
Bridgid leads PA's training company, Press Association Academy, which provides market-leading courses in journalism, media and crisis training, PR, communications and digital content. She's a former broadcast journalist and was PA's Director of Media Training prior to becoming MD. In 2018, she was named 'Outstanding Woman in Professional Services' at the Precious Awards, recognising more than a decade of excellence working with clients across the public and private sectors. With a career in national TV news spanning more than 25 years, she has been a producer, political reporter, specialist financial correspondent and anchor. She was a Finalist at the Business Journalist of the Year Awards in 2009, in her role as a financial reporter for Channel 4 News. She was a reporter and anchor for Channel 4 News for 10 years and has also presented news for the BBC, ITV and Channel 5.
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Photo: Press Association Academy
Pauline Haase
Head of Media Training
A highly skilled and experienced media trainer working with CEOs and senior leaders in all industries, Pauline has more than 20 years' experience in broadcast journalism including at BBC Breakfast, ITV News, This Morning, and Lorraine. She is an award-winning TV Series Producer/Editor.
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Photo: Press Association Academy
Howard Smith
Trainer and apprentice cohort leader
Howard has more than 20 years' experience working as a senior executive on national newspapers and in communications, including as assistant editor of a daily national newspaper and head of external relations in the UK for a global company. He has a comprehensive understanding of communications, building and motivating large teams and creating major campaigns. He has coached senior leaders on effective communication as well as modernised and improved communications to help build reputation and media profile.
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
Find out more
Talk to the Press Association Academy team about dates, fees and bespoke training options.
Ask a question
Have a question about crisis communications training? Send us a message and we will get back to you.