Connect with social audiences of all generations using content and platforms that work for them
This social media training will give you a strong understanding of the current state of play in social media and how to use various platforms to connect with different generations. This course is available in sessions of either four hours or six hours – see further details below.
What you'll learn: How to reach different generations on various platforms
When it comes to social media, a one-size fits all approach doesn't work. This course will give you an understanding of the ever-changing social media landscape and guide you through identifying which generation to target.
Delivered in partnership with PA Group colleagues Hydrogen, the largest specialist social media agency in Scotland, you'll learn from experts who live and breathe social media and can guide you through connecting with different generations.
Starting with Gen Z and Alpha, you'll take an in-depth look at how they use the internet, from their go-to apps to the types of content they engage with. You'll learn how to create a tone of voice that speaks to them – and why that matters – as well as how to authentically jump on social trends.
How do the online habits of Millennials and Boomers differ to those of younger audiences? And what does this mean for brands and content creators? You'll take a detailed look at the types of content they engage with – and the apps and websites they do it on – and learn how to take a 'pillars' approach to content planning and curation, receiving advice and feedback from an experienced social media editor every step of the way.
Other practical exercises you'll complete include drafting a tone of voice document and creating a content calendar.
How you'll learn
We offer this course in sessions of either four hours (two modules) or six hours (three modules).
It will be led by an experienced social media expert from specialist agency Hydrogen who will share their knowledge and expertise through presentations, discussions, and practical exercises. You'll receive feedback on the hands-on tasks and leave ready to make your content ideas a reality.
Who the course is for
This course is suitable for social media teams looking to grow a brand online. Delegates will need a basic understanding of key social media platforms: Facebook, X, Instagram, TikTok, and Snapchat.
This course focuses on content planning, brainstorming, and building an audience. Our Social Essentials 3 half-day course includes a 'How To' guide on creating videos for social media.
We currently offer this course as bespoke training for teams delivered online via Zoom. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.
Course Modules
Reaching Generations
Why a one-size fits all approach doesn't work
Social media traits and usage by generation
Identifying who your 'key' generations are
The brands who do social media well – and how
Putting strategy into practice for your brand
Reaching Gen Z and Alpha
Gen Z and Alpha social media usage traits and trends
Tone of voice for Gen Z – and why authenticity matters
Building a content plan to reach younger generations
Spotting and using social media trends
Creating a campaign for your brand
Reaching Boomers to Millennials (6hr sessions only)
Boomer, Gen X and Millennial social media traits and trends
Challenge of appealing to multiple audiences
Creating a tone of voice for multi-generations
In depth: Building a content plan
How to put a brand campaign into practice
What our students say
What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact. I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.
The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them
PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.
The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.
Interested in this course?
Talk to the Press Association Academy team about dates, fees and bespoke options.
SHORT COURSES
Social Media Masterclass: From Boomers to Gen Alpha
Connect with social audiences of all generations using content and platforms that work for them.
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