Media training
Handle interviews, speeches and media opportunities with poise, and learn how to communicate messages effectively.
Communicate with confidence in broadcast interviews and speeches with specialist media training workshops and courses from the Press Association Academy. Our high-quality training is chosen by FTSE100 companies, banks, law firms, government, membership organisations and charities to equip individuals and teams to talk with confidence when appearing at media opportunities, on industry panels, or at other public speaking opportunities.
You'll be in good hands with our expert trainers who are senior journalists from leading newsrooms with hundreds (or even thousands) of hours of experience coaching spokespeople and advising on messaging and communications strategy. Training is underpinned by up-to-the minute theory, leading to our unrivalled track record and reputation for instilling confidence, sharpening messaging and transforming performance.
Communication skills have never been more important. We can help if you want to equip your people or organisation to:
What you'll learn
Look and sound confident and credible
Connect effectively with different audiences
Seamlessly deliver key messages
Understand how the media works and what journalists are looking for
Be clear about what makes a newsworthy story
Control interviews and be convincing on camera
Handle hostile interviews and probing questioning
Course categories
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Bespoke media training courses
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Media handling courses
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Public speaking courses
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Why train with Press Association Academy?
- Newsroom connected with national and international reach
- More than 50 years' experience training journalists and PRs
- All courses are expert-led by working media professionals
- Trainers have a diversity of backgrounds and perspectives
- Small class sizes allow for practical, interactive exercises
Our trainers
Meet some of the Press Association Academy trainers who lead our media training courses.
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Photo: Press Association Academy
Bridgid Nzekwu
Managing Director
Bridgid leads PA's training company, Press Association Academy, which provides market-leading courses in journalism, media and crisis training, PR, communications and digital content. She's a former broadcast journalist and was PA's Director of Media Training prior to becoming MD. In 2018, she was named 'Outstanding Woman in Professional Services' at the Precious Awards, recognising more than a decade of excellence working with clients across the public and private sectors. With a career in national TV news spanning more than 25 years, she has been a producer, political reporter, specialist financial correspondent and anchor. She was a Finalist at the Business Journalist of the Year Awards in 2009, in her role as a financial reporter for Channel 4 News. She was a reporter and anchor for Channel 4 News for 10 years and has also presented news for the BBC, ITV and Channel 5.
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Photo: Press Association Academy
Pauline Haase
Head of Media Training
A highly skilled and experienced media trainer working with CEOs and senior leaders in all industries, Pauline has more than 20 years' experience in broadcast journalism including at BBC Breakfast, ITV News, This Morning, and Lorraine. She is an award-winning TV Series Producer/Editor.
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Photo: Press Association Academy
Liz Isemann
Media Training & Operations Manager
Liz Isemann is PA's Media Training Manager responsible for ensuring the smooth running of media training courses, planning all necessary logistics and client requirements. Liz's logistics skills stem from working as a project manager for the 2000 Olympics in Sydney, and her client liaison experience is essential to her role in account management for new and existing clients to PA.
I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact. I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.
The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them
Find out more
Talk to the Press Association Academy team about dates, fees and bespoke training options.
Ask a question
Have a question about media training? Send us a message and we will get back to you.