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Press Association Academy

BUSINESS RESILIENCE BUNDLES

Business Resilience Bundle: Bronze

Learn how to limit reputational damage during crises with credible, confident media interviews.

Camera operator filming a spokesperson at a press conference

KRX951 Blurred spokesman at press conference

Photographer
Panther Media GmbH
Agency
Alamy Stock Photo
Date taken
30 October 2015
Businesswoman typing on a laptop with a notebook open on the desk

PKHAP1 Young Businesswoman Typing On Laptop With Diary On Desk

Photographer
Andriy Popov
Agency
Alamy Stock Photo
Date taken
18 July 2018

Learn how to limit reputational damage during crises with credible, confident media interviews

What you'll learn

Advanced Media Handling (4 hours, 6 delegates)

This half-day Advanced Media Handling training supports communications teams to develop and leverage media contacts, so you can build effective strategies for your communications through the media, pitch stories successfully to newsdesks and prepare your spokespeople to get your organisation's messages across print, online and broadcast.

Media Interview Essentials (4 hours, 6 delegates)

This half-day media Media Essentials training course will develop your media spokesperson skills, show you how to give a good interview and build your confidence in doing so. How to craft key messages, handle tricky questions, and perform well on camera.

Free Crisis Media Handling Notes

These notes include essential guidance on preparing for crises, managing media narratives, selecting spokespeople, and maintaining trust under pressure.

How you'll learn

Training takes place at our central London training centres, and remote training via Zoom is also available.

Training is delivered by senior broadcast journalists who are also expert media trainers with extensive experience coaching spokespeople. You'll take part in a series of practical mock interviews tailored to your role and industry. These are recorded and played back for analysis, with expert feedback to help you refine your technique.

After the session, you'll receive full course notes, copies of your recordings, and a personalised post-training evaluation report with performance insights and practical steps for further improvement.

Who this Media Training is for

This bundle is designed for senior spokespeople, press officers, and communication teams responsible for managing media interactions, briefing journalists, and handling interviews under pressure.

Save £1000 on your media training when you book our Business Resilience Bundle. Click to see our other bundles: Platinum Bundle, Gold Bundle, Silver Bundle.

Included Courses

  • Media Handling Essentials
  • Media Training Interview Skills: Essentials

Interested in this course?

Talk to the Press Association Academy team about dates, fees and bespoke options.