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Press Association Academy

BUSINESS RESILIENCE BUNDLES

Business Resilience Bundle: Gold

Learn how to limit reputational damage during crises with credible, confident media interviews.

A group of microphones set up for a news conference

C5NCT0 A group of microphones

Photographer
Mode Images
Agency
Alamy Stock Photo
Date taken
12 January 2011
Media Training - A media training session with Bridgid Nzekwu with client Press Association.
Credit
Press Association Academy

Learn how to limit reputational damage during crises with credible, confident media interviews

What you'll learn

Advanced Media Handling (4 hours, 6 delegates)

This half-day Advanced Media Handling training supports communications teams to develop and leverage media contacts, so you can build effective strategies for your communications through the media, pitch stories successfully to newsdesks and prepare your spokespeople to get your organisation's messages across print, online and broadcast.

Bespoke Media Training (5 hours, 3 delegates)

This 5-hour Bespoke Media Training will help you to approach an interview with more confidence and prepare for difficult questions, so you're always on the front foot. It will help sharpen your media skills, think like a journalist, and build confidence in broadcast interviews. Learn to craft key messages, handle tough questions, and stay in control under pressure while avoiding common pitfalls and making the most of every media opportunity.

Free Crisis Media Handling Notes

These notes focus on helping you shape the media narrative when your brand is affected by a crisis and how you can predict and prepare for a crisis? Who are the right spokespeople and when should they do interviews? How do you balance the priorities of your organisation and your stakeholders with the demands of media outlets? How do you use tone and empathy across your channels to defuse hostility and maintain trust?

How you'll learn

Training takes place at our central London training centres, and remote training via Zoom is also available. Led by experienced broadcast journalists and media trainers, the course includes hands-on exercises, mock interviews, and playback analysis for expert feedback.

Who this Media Training is for

This bundle is designed for senior spokespeople, press officers, and communication teams responsible for managing media interactions, briefing journalists, and handling interviews under pressure.

Save £1000 on your media training when you book our Business Resilience Bundle. Click to see our other bundles: Platinum Bundle, Silver Bundle, Bronze Bundle.

Included Courses

  • Media Handling Essentials
  • Bespoke Media Training

Interested in this course?

Talk to the Press Association Academy team about dates, fees and bespoke options.