BUSINESS RESILIENCE BUNDLES
Business Resilience Bundle: Silver
Learn how to limit reputational damage during crises with credible, confident media interviews.
Learn how to limit reputational damage during crises with credible, confident media interviews
What you'll learn
Crisis Communications (6 hours, 6 delegates)
This full-day and half-day Crisis Communications Course focuses on how to develop and implement strong strategies to safeguard your organisation's reputation during challenging situations and under media scrutiny. Understand how to predict, prepare for, and respond to crises while balancing organisational priorities and media demands. Learn the crisis stages, spokesperson selection, and how to use tone and empathy to maintain trust
Crisis Interview Essentials Workshop (4 hours, 6 delegates)
This half-day course will develop your crisis media interview skills and help you feel more confident under pressure. From how to manage hostile questioning, and craft empathetic crisis messaging to techniques to handle media scrutiny and limit reputational damage.
Free Crisis Soundbite
This is a recorded exercise that allows you to master the art of delivering clear, impactful key messages through concise and memorable soundbites.
How you'll learn
Training takes place at our central London training centres, and remote training via Zoom is also available. Led by experienced broadcast journalists and media trainers, the course includes hands-on exercises, mock interviews, and playback analysis for expert feedback.
Who this Media Training is for
This course is designed for key spokespeople and press teams responsible for communicating on behalf of their organisation during a crisis. Whether dealing with public scrutiny, negative press, or a reputational challenge, this training equips you with the skills to manage media exposure and protect your organisation's reputation.
Save £1000 on your media training when you book our Business Resilience Bundle. Click to see our other bundles: Platinum Bundle, Gold Bundle, Bronze Bundle.
Included Courses
- Crisis Communications
- Crisis Media Interview Skills: Essentials
What our students say
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
Interested in this course?
Talk to the Press Association Academy team about dates, fees and bespoke options.