BESPOKE MEDIA TRAINING
Media Training Interview Skills: Essentials
Learn the key skills for giving confident and engaging media interviews.
Learn the key skills for giving confident and engaging media interviews
This half-day media training course will develop your media spokesperson skills, show you how to give a good interview and build your confidence in doing so.
What you'll learn
Landing a spot on a TV or radio news programme or getting a quote into print or online articles is a powerful way of getting exposure for your business. This media interview skills course will teach you how to craft key messages, anticipate and answer tricky questions and perform confidently on camera.
We'll discuss the way the media works, what journalists are looking for in an interview, the pitfalls to avoid and what we can learn from case studies of real-world good and bad interviews.
How you'll learn
The course is led by a broadcast journalist who is also a specialist media trainer with years of experience preparing spokespeople for print, radio and TV interviews.
Over three hours, they'll use presentations, case studies, videos and practical exercises, culminating in a recorded TV mock interview to put all you've learned about how to give a good interview into practice. Recordings are played back, so the trainer can critique, advise and help you improve. After completing the media interview training, you'll receive full course notes by email and a link from which to download your interview recording.
Who the Media Training Interview Skills course is for
This course is for you if you're expected to represent your organisation in media interviews. You may want to follow this course with Crisis Interview Essentials which focuses on more advanced messaging and performance skills required for coping with the toughest interviews.
We currently offer this course as bespoke training for teams and can deliver it remotely or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.
If you are an individual looking for training, you can find all our scheduled courses here.
Course Modules
Key Theory
Understanding the media and what journalists want
How print and broadcast differ
The best way to prepare for media interviews
Crafting powerful key messages
Responding to tricky questions and steering interviews
Practical Exercises
Create a key message for your organisation
Identify a tricky question
Craft a response
Record a mock TV interview
What our students say
PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.
The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact. I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.
Interested in this course?
Talk to the Press Association Academy team about dates, fees and bespoke options.