BESPOKE MEDIA TRAINING
Public Figures: Media Masterclass
Prepare for whatever comes your way — from a crisis interview to putting your best foot forward in a panel debate.
What you'll learn
Public figures are regularly thrown into the deep end when it comes to dealing with the media. Whether it's dealing with a crisis or putting your best foot forward in a panel debate, Press Association Academy's masterclass will help prepare you for whatever comes your way.
The course combines key theory from our Bespoke Media Training and Bespoke Panel Speaking courses, as well as mock media interviews and panel speaking training exercises.
Media interviews can be intimidating if you're unprepared. Our bespoke media training will help public figures to approach an interview with more confidence and prepare for difficult questions, so you're always on the front foot.
The Panel Speaker Training prepares you for programmes like Politics Live and Question Time and how to get your points across without being deterred by opposing views, difficult questions, limited time to answer, interruptions by moderators and guests and distractions.
How you'll learn
This four-hour course will be led by our experienced media trainers in London.
Who the course is for
This course is designed for any public figure who wants to know how to expertly manage the message in media appearances.
Course Modules
BESPOKE MEDIA TRAINING THEORY
Understanding the media and what journalists want
The best way to prepare for media interviews
Crafting powerful key messages
Responding to tricky questions and steering interviews
Voice and body language techniques for projecting confidence
Practical Exercise: Radio and TV interviews.
PANEL SPEAKER TRAINING THEORY
How panels work
Tips for speaking on panels
Practical Exercise: Panel simulation 1, followed by trainer critique
Practical Exercise: Panel simulation 2, followed by playback and trainer critique
Practical Exercise: Breathing exercises for overcoming nerves
What our students say
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.
Interested in this course?
Talk to the Press Association Academy team about dates, fees and bespoke options.