BESPOKE MEDIA TRAINING
Studio Media Training
Learn how to give confident, authoritative, engaging radio and TV studio interviews.
Learn how to give confident, authoritative, engaging radio and TV studio interviews
This four-hour studio media training course simulates radio and TV interviews in a full broadcast studio to hone your skills as a media spokesperson.
What you'll learn
How do you keep your composure and get your message across in a studio interview, even under tough questioning? This studio media training course will teach you how to anticipate, prepare for and answer probing questions.
You'll learn to craft key messages and deliver them naturally and with authority. You'll also practice voice and body language techniques to help you project self-assurance and remain calm and in control, even when you're not feeling it. We discuss the way the media works, what journalists are looking for in an interview, the pitfalls to avoid and what we can learn from case studies of real-world good and bad interviews.
How you'll learn
Studio media training courses for individuals and groups take place in a working, broadcast studio in London. Delegates are taught by senior broadcast journalists who are also specialist media trainers with years of experience coaching spokespeople.
You'll put the theory into practice in a series of realistic mock radio and TV interviews that are co-designed with your comms team to enhance and extend your skills as a spokesperson. These can include: doorstep (ambush) interviews; sit-downs with presenters; studio debates, soundbites for reporter packages and down-the-line interviews.
Recordings are played back, so the trainer can critique, advise and help you improve throughout the session. After training, you'll receive full course notes by email and a link from which to download copies of your recordings.
Each delegate also receives their own, personalised post-training evaluation report from the trainer, assessing their performance during the course and providing suggestions, exercises and tips for continuing to improve and develop.
Who this Studio Media Training is for
This course is for you if a core part of your job is to regularly represent your organisation in broadcast media interviews. You may want to follow this course with Crisis Media Training which focuses on the advanced messaging and performance skills required for coping with the toughest interviews.
Course Modules
Studio Media Training Theory
Understanding the media and what journalists want
How print and broadcast differ
The best way to prepare for media interviews
Crafting powerful key messages
Responding to tricky questions and steering interviews
Voice and body language techniques for projecting confidence
Practical exercises
Warm up, print-style interview
Radio interview (down-the-line)
TV interviews (choice of studio, down-the-line, soundbites)
Breathing exercises for overcoming nerves
What our students say
The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them
PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.
I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact. I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
Interested in this course?
Talk to the Press Association Academy team about dates, fees and bespoke options.