BESPOKE MEDIA TRAINING
Supporting Public Figures: Media Masterclass
Drive the greatest possible media impact and ensure your public figure's message is heard loud and clear.
What you'll learn
Working with a public figure requires a wide range of skills – not least when it comes to dealing with the media and learning how to respond in a crisis.
Press Association Academy has developed a crash course to help staff of public figures drive the greatest possible media impact and ensure your politician's message is heard loud and clear.
Day one of the course will focus on press release writing and pitching to media to ensure your office's stories are expertly delivered to manage the message and reach your intended audience.
On day two, you'll learn all about preparing your public figure for media interviews and crisis comms scenarios – meaning no matter what happens, you're always prepared. You'll even get the chance to take part in a mock interview scenario to put the theory into practice.
How you'll learn
This one or two-day course will be led by our expert trainers in London and will include a mixture of theory and practical exercises.
Who the course is for
This course is designed for anyone working in the office of a public figure who wants to know how to expertly handle media and drive greater impact for their communications.
This training is available as a one-day or two-day training course. Get in touch with us to talk through which might work best for you.
Course Modules
What is news: an introduction
What makes a news story
News sources and demographics
Hard and 'soft' news
Recognising fact and opinion
Knowing your audience
Press Release Fundamentals
What is a press release for?
Toplines: getting on the news agenda
Headlines, intro and structure
Principles of clarity and style
How to edit a press release
Advanced Media Handling & Crisis Messaging
Handling enquiries from journalists/media outlets
Dealing with journalists/TV crews on your site
Effective messaging and crisis questions
Media v your priorities in a crisis
Your crisis issues
Limiting reputational damage
Prepping spokespeople – messaging, tone, empathy
Practical exercise – Mock interview with a nominated spokesperson. Followed by feedback on messaging, spokesperson prep and interview performance
Advanced Press Release Writing (2-DAY ONLY)
Using quotes and case studies
Writing for multiple audiences
Notes to editors, images, extras
Managing different stakeholders
What our students say
The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.
The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.
PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.
Interested in this course?
Talk to the Press Association Academy team about dates, fees and bespoke options.