Trust, AI and reputation: Future-proofing your communications in 2027
Join us for the Press Association Academy’s next breakfast meeting. Date: Tuesday 24th November Time: 8.45 – 11 AM Location: The Press Association boardroom, The Point, 3rd Floor, 37 North Wharf Road, Paddington, London, W2 1AF
AI is changing how we communicate. Misinformation is putting trust to the test. And protecting an organisation's reputation remains as important as ever. How prepared is your team for 2027?
Join our expert speakers as they share their perspectives on what’s happening across news and communications, sharing actionable advice to help you tackle the challenges and embrace the opportunities ahead.
Our panel will discuss:
- What AI means for communications teams: the opportunities and the risks
- How to communicate clearly and credibly in a crisis
- How journalists assess credibility as AI-generated content and press releases become more common
- Which skills will communications teams need in the coming year
Expect practical takeaways and the opportunity to network with industry peers over breakfast and refreshments.
Our speakers
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Photo: Press Association Academy
Pauline Haase
Head of Media Training
A highly skilled and experienced media trainer working with CEOs and senior leaders in all industries, Pauline has more than 20 years' experience in broadcast journalism including at BBC Breakfast, ITV News, This Morning, and Lorraine. She is an award-winning TV Series Producer/Editor.
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Photo: Press Association Academy
Ian Collier
Apprenticeship Training Manager
Ian started his career in local newspapers, at the Worcester Evening News and Nottingham Evening Post. He spent 15 years as staff for Sky News Online, working as a producer, chief sub-editor and assistant editor in charge of digital output overnight. He's covered major news stories including 9/11, the London 7/7 attacks, UK and US elections, Brexit, the Covid pandemic and the war in Ukraine. He still works for Sky News as a freelancer, producing content and sub-editing.