NEWS
Academy news
The latest news, trainee updates and NCTJ Diploma stories from Press Association Academy.
Stay up to date with the latest news from Press Association Academy — trainee and apprentice updates, NCTJ Diploma stories, and advice and guidance from our trainers.
- News
AI Won't Take Your Job. It Will Take Your Tasks.
Written by Jeremy McDonald, Founder, We Are Pioneers
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Press Association Academy celebrates wins at NCTJ Awards for Excellence
Delighted to see Press Association Academy scoop three of the top prizes at the NCTJ Awards for Excellence.
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Fighting misinformation: digital verification in the age of AI
It wasn't always this way. Around ten years ago, I became social media editor at Press Association, the national news agency for the UK and Ireland.
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2BJB9PP Emergency services staff hold a press conference about the flooding in Bewdley, Worcestershire, when the River Severn broke its banks and over topped26 Feb 2020
Crisis Communications: The good, the bad and the ugly of 2025
Last year, we rounded up the Good, the Bad and the Ugly of 2024's corporate behaviour in our PA blog.
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EDITORIAL USE ONLY PA Media Academy. PA Photo. Photo credit should read: Matt Alexander/PA Media Assignments12 Dec 2024
Bridging the Generational Gap in Social Media: What Professionals Need to Know
Research by the Financial Times' John Burn-Murdoch revealed that social media usage has declined year-on-year since peaking in 2022.
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Press Association Academy News – April 2025
Spring has sprung and the Press Association Academy team is busy with exciting new projects across all our specialist training areas.
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Breaking Barriers: Reflections from the Disability Journalism Forum
On Friday 29 March, I had the privilege of attending the Disability Journalism Forum at Sky for the first time, alongside my colleague Roz McKenzie.
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2AXP1PN Bucharest, Romania - February 12, 2020: Man holds a press conference and speaks in various Romanian news televisions microphones.12 Feb 2020
Crisis Communications: The good, the bad and the ugly of 2024
Imagine the iconic showdown scene from The Good, the Bad and the Ugly. Three gunslingers stand in a dusty arena, each representing a different approach to tackling trouble.
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2P29BHB BBC News is a global 24/7 operation with its headquarters in London. This captures a moment through the nonstop news cycle.17 Dec 2014
Join the fight against misinformation with free digital verification training
With the rapid spread of mis- and disinformation and the ease of sharing unverified stories across social media and digital platforms, newsrooms face growing challenges in separating fact from…
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Writing compelling copy: First impressions are everything in journalism and PR
I once wrote the word 'vasectomy' in the intro of a Premier League football match report for a national newspaper. I'll never forget the sports editor ringing me in the press box after I had filed my copy and holding up the receiver so I could hear the production team giving me a round of applause in the background.