NEWS
Academy news
The latest news, trainee updates and NCTJ Diploma stories from Press Association Academy.
Stay up to date with the latest news from Press Association Academy — trainee and apprentice updates, NCTJ Diploma stories, and advice and guidance from our trainers.
- News
AI Won't Take Your Job. It Will Take Your Tasks.
Written by Jeremy McDonald, Founder, We Are Pioneers
- News
EDITORIAL USE ONLY PA Media Academy. PA Photo. Photo credit should read: Matt Alexander/PA Media Assignments12 Dec 2024
Record results for award-winning Press Association Academy apprentices
Press Association Academy has topped the league tables of apprenticeship delivery success in journalism and public relations, according to Department for Education figures.
- News
Press Association Academy celebrates wins at NCTJ Awards for Excellence
Delighted to see Press Association Academy scoop three of the top prizes at the NCTJ Awards for Excellence.
- News
Fighting misinformation: digital verification in the age of AI
It wasn't always this way. Around ten years ago, I became social media editor at Press Association, the national news agency for the UK and Ireland.
- News
Press Association Academy Apprentices Lead the Way at the NCTJ Awards for Excellence
The start of 2026 has seen SEVEN current and former apprentice journalist being shortlisted for the prestigious NCTJ Awards for Excellence.
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2BJB9PP Emergency services staff hold a press conference about the flooding in Bewdley, Worcestershire, when the River Severn broke its banks and over topped26 Feb 2020
Crisis Communications: The good, the bad and the ugly of 2025
Last year, we rounded up the Good, the Bad and the Ugly of 2024's corporate behaviour in our PA blog.
- News
EDITORIAL USE ONLY PA Media Academy. PA Photo. Photo credit should read: Matt Alexander/PA Media Assignments12 Dec 2024
Why the NCTJ is the right certification for you
Breaking into journalism takes more than passion. It takes tenacity, practical skills, and an understanding of how to tell compelling multimedia stories.
- News
EDITORIAL USE ONLY PA Media Academy. PA Photo. Photo credit should read: Matt Alexander/PA Media Assignments12 Dec 2024
Bridging the Generational Gap in Social Media: What Professionals Need to Know
Research by the Financial Times' John Burn-Murdoch revealed that social media usage has declined year-on-year since peaking in 2022.
- News
Press Association Academy Alumni Celebrated Among Best Young Journalists in the UK
Four former apprentice and trainee journalists who studied at Press Association Academy have been recognised in MHP's #30towatch awards.
- News
Is Your Organisation Crisis Ready? Lessons from Our Breakfast Briefing
In today's volatile media landscape, a single crisis can wipe out decades of trust and up to 30% of a company's market value, according to Oxford Metrica.